Carpet and Rug NewsShow News

Vorwerk to fascinate at the Buying Groups

Visitors to the Buying Groups’ National Flooring Show in Solihull will be able to view the striking patterns and designs that make up the trend-inspiring Fascination Collection by Vorwerk Carpets.

Consisting of a multitude of broadloom carpet styles as well as bespoke rugs and moveable carpet tiles, the Fascination Collection has received worldwide acclaim since its launch to the residential market last year. With a total of 417 variations, this range will appeal to retailers looking to offer the ultimate in diversity to customers who demand only the most vivid and high-impact carpet styles for their homes.

Four distinct collections, Universal Gloss, Balanced Pureness, Private Treasures and Design Unlimited have been carefully considered in order to appeal to varied design tastes and to provide a high-impact look to transform all decoration schemes. Particular highlights include the shaggy Flow carpet, with its undulating texture combining with exposed mesh backing, and the vibrant Modena Design Jardin that makes all fusty floral carpets retreat into the shade with its contemporary graphic flower design that is screen printed to ensure exceptional colour clarity.

“The Fascination Collection has proved extremely popular with retailers looking to provide customers with high-end carpet styles that have a luxurious texture and break boundaries in terms of design,” comments Ian Hammond, UK sales director, Vorwerk Carpets. “The Buying Groups’ National Flooring Show will allow us to showcase these beautiful designs directly to retailers and prove why Vorwerk carpets are a cut above the rest when it comes to interpreting and setting interior trends.”

Visitors to the Vorwerk stand will also be able to view the Fascination Collection sampling card stand that houses generous samples of many of the different carpets available within the range. Taking up a limited amount of space on the shop floor, this display stand is an ideal way for retailers to present the collection with its attractive lifestyle photography sure to encourage homeowners to take the plunge.

For further information contact Vorwerk Carpets UK on 020 7096 5090 or visit

Show More

Floors Magazine brings you daily flooring news, features, tenders, events, jobs and everything in-between.

Related Articles