A Demonstration of Force from floorwise at The Flooring Show
At September’s The Flooring Show, floorwise showed its range of flooring installation products and accessories, including the new PowerFORCE recycled PU underlay.
With Manchester-based floorwise distributor Hathaway Flooring exhibiting at The Flooring Show, retailers and installers making the annual trip to Harrogate had the chance to see the latest introductions from floorwise.
The most recent is PowerFORCE, an underlay designed for demanding residential and commercial carpet installations. Made from recycled PU and available in six and eight-mm thickness, PowerFORCE is the first underlay from floorwise to use its Mega+ density – the highest ever from the brand. Designed for the ultimate double-stick performance, PowerFORCE is lighter and easier to cut than equivalent rubber crumb underlays, making it easier for installers to use without compromising longevity or performance.
Keeping underlay in focus, floorwise also showed its premium Lumiere memory foam underlay. With comfort that customers can feel from the first touch, Lumiere is made using a hand-sorted blend of pre-consumer recycled PU foam and memory foam to give the best of both materials. Its white look and branded white film also stands out in a crowded market.
floorwise used The Flooring Show as an opportunity to highlight its Pro-Screed range for subfloor preparation, its Max Reflections profiles in the latest brushed black and brushed space grey finishes, the legendary Diamond Gripper, its new F596 The Perfect Fix polymer cartridge adhesive, and much more.
Managing Director Richard Bailey says, “It’s always great to come back to The Flooring Show and speak to the people that use our products every day. Our new products ensure we keep delivering the start of a fantastic floor, and the independent distributors that make up floorwise are central in our approach to the market, keeping us in touch with the needs and wants of retailers and fitters up and down the country. In fact, the two go very much ‘hand in hand’ and make sure the products we develop are actually what today’s flooring industry needs.”
For further information on these and other great flooring products contact Floorwise on 01509 673974, visit www.floorwise.co.uk or email [email protected]
