Tenders

United Kingdom-London: Architectural and related services

Official EU reference: 158461-2014

Published on: 13/05/2014

Deadline date:19/06/2014

Name of the buying organisation: FAMILY MOSAIC HOUSING

Summary of the contract
Family Mosaic Show and Marketing Suite Homes framework.
Below are the key objectives that we are looking to achieve under the new
contract:
Show Home:
— Produce a plan for the Sales and Marketing team to meet all requirements
and showcase the property and development in the most positive way within
agreed budget and timescale.
— Designing of the whole of the show home apartment, taking account of
each development’s niche requirements and Unique Selling Point (USP).
— Liaising with the Sales and Marketing department on the choice of
fixtures and fittings available before fit-out for all rooms, reporting on
reasons behind recommendations including such as space management or
furniture durability.
— Along with proposals for dressing show home, to produce a written
explanation as to why choices were made, how the space was used,
durability of furniture chosen etc for use on Family Mosaic website,
marketing material and social media channels.
— Supplying all furniture, fittings and decorative items as agreed in the
strategy for each development.
— On supply of furniture, to produce a break down of costs to be included
in reservation forms when show home is sold ‘fully furnished’.
— As well as costs, ensuring availability of furniture and fittings, so
they can then be offered to buyers allowing them to mimic some aspects of
the show home. With fully or part furnished options available.
— Decorating of the show home or confirmation that other decorative works
such as any wallpapering/painting that is not to be obtained from site
contractors is included in any quotes.
— Installation services, that should include the removal of all packaging
and waste such that the show home are to be left clean and ready to view
immediately after installation.
— Possible inclusion of bespoke built in furniture, that make a feature of
the room, that can be offered exclusively to buyers allowing us a
competitive advantage over other developments in the area.
— Offering design tips to first time buyers that can be passed on directly
or used on our website, both specific to the unit layouts available on the
development they are buying at and more generic.
— To be available for comment and recommendations when we are producing
floor plans of properties in regards to potential furniture layout,
electrical points, kitchen and bathroom layouts and any other relevant
advice.
— Assistance with the selection of internal specification at build
contract stage, advising on fixtures and fittings that are sympathetic
with overall architectural design of the building. e.g. selecting;
flooring, tiling, kitchen worktops, kitchen cabinetry.
— Appropriate project management; all individual projects are to be
overseen by a named contact from inception to installation.
— Reporting and feeding back Key Performance Indicators (KPIs) and other
reports regularly as required, and
Marketing Suite:
— Produce a project plan with the Sales and Marketing team including key
target dates to meet all requirements and attract potential buyers for
each development within agreed budget and timescale.
— Designing of the whole of the necessary marketing suites and/or offices
where required, taking account of each development’s niche requirements
and Unique Selling Point (USP).
— Surveying each marketing suite site before fitting (such as electrical
wiring) and reporting back for Family Mosaic who will organise relevant
works to be carried out by the contractor on site.
— Strong branding for the marketing suite office such that both the estate
agency and Family Mosaic branding are not compromised.
— Decorating of the marketing suite or confirmation that other decorative
works such as any wallpapering/painting that is not to be obtained from
site contractors is included in any quotes.
— Supplying all furniture, fittings and decorative items as agreed in the
strategy for each development.
— Installation services, that should include the removal of all packaging
and waste such that the marketing suite are to be left clean and ready to
view immediately after installation.
— An entry for the marketing suite office which greets visitors with
impact, giving the impression that they have entered a high class
development in general, as well as providing appropriate branded livery
for the sales consultants to add to the effect.
— Artwork for signage will be supplied by the design agency but the
marketing suite designer will be expected to propose the style of display
and suggestions for the flow of information.
— Monitoring trends in the local residential property market, as well as
competitor offerings for both Private Sale and Shared Ownership ventures
to ensure marketing suites and show homes are continually innovative.
— Areas where visitors can wait and browse information about the site and
properties, possibly through the use of iPad’s or other electronic
devices.
CPV: 71200000, 71500000, 70110000.

Full contract details
Contract notice
Works
Directive 2004/18/EC
Section I: Contracting authority
I.1) Name, addresses and contact point(s)
Family Mosaic Housing
Albion House, 20 Queen Elizabeth Street
For the attention of: Michael Harrington
SE1 2RJ London
UNITED KINGDOM
Telephone: +44 2070891246
E-mail: [email protected]
Internet address(es):
General address of the contracting authority:
http://www.familymosaic.co.uk
Further information can be obtained from: The above mentioned contact
point(s)
Specifications and additional documents (including documents for
competitive dialogue and a dynamic purchasing system) can be obtained
from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned
contact point(s)
I.2) Type of the contracting authority
Body governed by public law
I.3) Main activity
Housing and community amenities
I.4) Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting
authorities: no
Section II: Object of the contract
II.1) Description
II.1.1) Title attributed to the contract by the contracting authority:
Family Mosaic Show and Marketing Suite Homes framework.
II.1.2) Type of contract and location of works, place of delivery or of
performance
Works
Design and execution
Main site or location of works, place of delivery or of performance: These
sites will vary from new development to new development, dependant on
location.
NUTS code UKJ,UKI
II.1.3) Information about a public contract, a framework agreement or a
dynamic purchasing system (DPS)
The notice involves the establishment of a framework agreement
II.1.4) Information on framework agreement
Framework agreement with several operators
Number of participants to the framework agreement envisaged: 5
Duration of the framework agreement
Duration in years: 4
II.1.5) Short description of the contract or purchase(s)
Below are the key objectives that we are looking to achieve under the new
contract:
Show Home:
— Produce a plan for the Sales and Marketing team to meet all requirements
and showcase the property and development in the most positive way within
agreed budget and timescale.
— Designing of the whole of the show home apartment, taking account of
each development’s niche requirements and Unique Selling Point (USP).
— Liaising with the Sales and Marketing department on the choice of
fixtures and fittings available before fit-out for all rooms, reporting on
reasons behind recommendations including such as space management or
furniture durability.
— Along with proposals for dressing show home, to produce a written
explanation as to why choices were made, how the space was used,
durability of furniture chosen etc for use on Family Mosaic website,
marketing material and social media channels.
— Supplying all furniture, fittings and decorative items as agreed in the
strategy for each development.
— On supply of furniture, to produce a break down of costs to be included
in reservation forms when show home is sold ‘fully furnished’.
— As well as costs, ensuring availability of furniture and fittings, so
they can then be offered to buyers allowing them to mimic some aspects of
the show home. With fully or part furnished options available.
— Decorating of the show home or confirmation that other decorative works
such as any wallpapering/painting that is not to be obtained from site
contractors is included in any quotes.
— Installation services, that should include the removal of all packaging
and waste such that the show home are to be left clean and ready to view
immediately after installation.
— Possible inclusion of bespoke built in furniture, that make a feature of
the room, that can be offered exclusively to buyers allowing us a
competitive advantage over other developments in the area.
— Offering design tips to first time buyers that can be passed on directly
or used on our website, both specific to the unit layouts available on the
development they are buying at and more generic.
— To be available for comment and recommendations when we are producing
floor plans of properties in regards to potential furniture layout,
electrical points, kitchen and bathroom layouts and any other relevant
advice.
— Assistance with the selection of internal specification at build
contract stage, advising on fixtures and fittings that are sympathetic
with overall architectural design of the building. e.g. selecting;
flooring, tiling, kitchen worktops, kitchen cabinetry.
— Appropriate project management; all individual projects are to be
overseen by a named contact from inception to installation.
— Reporting and feeding back Key Performance Indicators (KPIs) and other
reports regularly as required, and
Marketing Suite:
— Produce a project plan with the Sales and Marketing team including key
target dates to meet all requirements and attract potential buyers for
each development within agreed budget and timescale.
— Designing of the whole of the necessary marketing suites and/or offices
where required, taking account of each development’s niche requirements
and Unique Selling Point (USP).
— Surveying each marketing suite site before fitting (such as electrical
wiring) and reporting back for Family Mosaic who will organise relevant
works to be carried out by the contractor on site.
— Strong branding for the marketing suite office such that both the estate
agency and Family Mosaic branding are not compromised.
— Decorating of the marketing suite or confirmation that other decorative
works such as any wallpapering/painting that is not to be obtained from
site contractors is included in any quotes.
— Supplying all furniture, fittings and decorative items as agreed in the
strategy for each development.
— Installation services, that should include the removal of all packaging
and waste such that the marketing suite are to be left clean and ready to
view immediately after installation.
— An entry for the marketing suite office which greets visitors with
impact, giving the impression that they have entered a high class
development in general, as well as providing appropriate branded livery
for the sales consultants to add to the effect.
— Artwork for signage will be supplied by the design agency but the
marketing suite designer will be expected to propose the style of display
and suggestions for the flow of information.
— Monitoring trends in the local residential property market, as well as
competitor offerings for both Private Sale and Shared Ownership ventures
to ensure marketing suites and show homes are continually innovative.
— Areas where visitors can wait and browse information about the site and
properties, possibly through the use of iPad’s or other electronic
devices.
II.1.6) Common procurement vocabulary (CPV)
71200000, 71500000, 70110000
II.1.7) Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): yes
II.1.8) Lots
This contract is divided into lots: no
II.1.9) Information about variants
Variants will be accepted: no
II.2) Quantity or scope of the contract
II.2.1) Total quantity or scope:
The existing Family Mosaic brand has been synonymous with affordable homes
and housing services in London and Essex. However, in order to maximise
purchase prices and widen sales for Family Mosaic’s Private Sales, hence
services that shall be required as part of this framework vary, Family
Mosaic still require marketing the various developments across the south
east. There are some instances that shall only a show home whereas some
private sale developments will need both a marketing suite and show home.
Requirements include, but are not limited to:
General:
— A strategy for the Sales and Marketing team to meet all requirements for
each development and within budget, timescales and attracting potential
buyers.
— Sharing expertise to first time buyers that can be passed on directly or
used on our website, specific to the unit layouts available on site.
— Reporting on reasons behind recommendations including such as space
management or furniture durability.
— Dedicated project management for each development with contact, who
sticks to the timeframes Family Mosaic have set.
— Monitoring trends in the local residential property market, as well as
competitor offerings for both Private Sale and Shared Ownership ventures
to ensure continual innovation.
— Installation services which includes the removal of all packaging and
waste prior to their opening.
— Reporting and feeding back Key Performance Indicators (KPIs) and other
reports regularly as required.
Marketing Suite:
— Designing the marketing suites and show home apartments, taking into
account each development’s niche requirements and Unique Selling Point
(USP).
— Supplying all furniture, fittings and decorative items to match the
target audience for each development.
— Availability of furniture, which can also be offered to buyers allowing
them to mimic some aspects of the show home. With fully part furnished
options available.
— Liaising with the sales and marketing department on the choice of
fixtures and fittings available before fit-out for all rooms.
— A decorated marketing suite office suitable for each development, as
well as providing branding livery for the sales consultants.
— A work space for two sales consultants with room for desks and filing,
waiting area for visitors with Family Mosaic approved literature and
private meetings areas for buyers and sales consultants discuss options
openly.
— Surveying each marketing suite site and reporting back for Family Mosaic
who will organise relevant works to be carried out by the contractor on
site.
— Decorating of the project.
— Liaise directly with the design agency for each development to ensure
the marketing suite continue to fit within Family Mosaic’s ideology.
— Installation services which includes the removal of all packaging and
waste prior to their opening.
Show Homes:
— Supplying all furniture, fittings and decorative items to match the
target audience for each development.
— Availability of furniture, which can also be offered to buyers allowing
them to mimic some aspects of the show home. With fully part furnished
options available.
— Liaising with the sales and marketing department on the choice of
fixtures and fittings available before fit-out for all rooms.
— Decorating of the project.
— Liaise directly with the design agency for each development to ensure
the show homes continue to fit within Family Mosaic’s ideology.
— Offer advice and recommendations when deciding on floor plans for
furniture layout, electrical points, kitchen and bathroom layouts and any
other points.
Estimated value excluding VAT:
Range: between 1 500 000 and 2 000 000 GBP
II.2.2) Information about options
Options: yes
Description of these options: A fully managed design a build service to
provide our new developments with Show homes and marketing suites.
II.2.3) Information about renewals
This contract is subject to renewal: no
II.3) Duration of the contract or time limit for completion
Duration in months: 48 (from the award of the contract)
Section III: Legal, economic, financial and technical information
III.1) Conditions relating to the contract
III.1.1) Deposits and guarantees required:
The contracting authority reserves the right to require deposits,
guarantees, bonds or other forms of appropriate security. Details will be
set out in the contract documents.
III.1.2) Main financing conditions and payment arrangements and/or
reference to the relevant provisions governing them:
Delivery payment. This is payment for services supplied in arrears and
paid within 30 days of invoices receipt. Details will be sent out in the
contract documents.
III.1.3) Legal form to be taken by the group of economic operators to
whom the contract is to be awarded:
The contracting authority reserves the right to require groupings of
services providers to take particularly perform or to require a single
service provider to take primary liability or require that each party
undertakes joint and several liability.
III.1.4) Other particular conditions
The performance of the contract is subject to particular conditions: yes
Description of particular conditions: Service Level Agreements and Key
Performance Indicators. As well as all UK construction standards and
regulations.
III.2) Conditions for participation
III.2.1) Personal situation of economic operators, including requirements
relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements
are met: All applicants will be asked to confirm in a pre-qualification
questionnaire the status of the applicant in relation to regulation 23 of
the Public Contracts Regulations 2006 SI 2006/5 as amended.
You will need to request by email a request for a copy of the contract
documents to [email protected]
You will then be required to follow the instructions as per the
contractual documents for submission.
PQQs will be evaluated before deciding which tender documents to priogress
to ITT stage.
III.2.2) Economic and financial ability
Information and formalities necessary for evaluating if the requirements
are met: Applicants will need to comply with Regulation 24 of the Public
Contracts Regulations 2006 SI 2006/5.
III.2.3) Technical capacity
Information and formalities necessary for evaluating if the requirements
are met:
The service providers will need to comply with Regulation 25 of the Public
Contracts Regulations 2006 SI 2006/5.
Section IV: Procedure
IV.1) Type of procedure
IV.1.1) Type of procedure
Open
IV.2) Award criteria
IV.2.1) Award criteria
The most economically advantageous tender in terms of the criteria stated
in the specifications, in the invitation to tender or to negotiate or in
the descriptive document
IV.2.2) Information about electronic auction
An electronic auction will be used: no
IV.3) Administrative information
IV.3.2) Previous publication(s) concerning the same contract
no
IV.3.3) Conditions for obtaining specifications and additional documents
or descriptive document
Time limit for receipt of requests for documents or for accessing
documents: 19.6.2014 – 12:00
Payable documents: no
IV.3.4) Time limit for receipt of tenders or requests to participate
19.6.2014 – 12:00
IV.3.6) Language(s) in which tenders or requests to participate may be
drawn up
English.
IV.3.7) Minimum time frame during which the tenderer must maintain the
tender
Duration in months: 9 (from the date stated for receipt of tender)
IV.3.8) Conditions for opening of tenders
Date: 19.6.2014 – 12:00
Place:
Albion House, 20 Queen Elizabeth Street, London SE1 2RJ.
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement: no
VI.2) Information about European Union funds
The contract is related to a project and/or programme financed by European
Union funds: no
VI.3) Additional information
Family Mosaic reserves the right to stop the procurement for any reason at
any time and will clearly notify all parties interested with their reason.
VI.4) Procedures for appeal
VI.4.1) Body responsible for appeal procedures
Royal Courts of Justice
Strand
WC2A 2LL London
UNITED KINGDOM
Telephone: +44 207947600
VI.4.2) Lodging of appeals
Precise information on deadline(s) for lodging appeals: Family Mosaic
shall comply with the requirements of Regulation 29A and 32 of the Public
Contracts Regulations 2006 (which incorporates Directive 2004/12/EC into
English law) as amended to incorporate the requirements of the Remedies
Directive (2007/66/EC) when notifying economic operators of the outcome of
this procurement.
VI.4.3) Service from which information about the lodging of appeals may
be obtained
Cabinet Offices details
SW1A 2AS London
UNITED KINGDOM
VI.5) Date of dispatch of this notice:
9.5.2014

Classification of the contract
71200000 Architectural and related services
71500000 Construction-related services
70110000 Development services of real estate

 

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