Trendsetter Balta Group presents innovations at Domotex Middle East Istanbul
Domo Floorcoverings introduces a variety of new carpets
Domo Floorcoverings is a leading company in the production of polypropylene and polyamide floorcoverings. Besides wall-to-wall carpet, Domo Floorcoverings is also offering residential carpet tiles and non-woven products. Domo Floorcoverings will present a new range called Carezza with an extreme soft touch in attractive colours. Carpets with a soft touch remain popular. Garden, a printed scroll on Ultratex backing, is a carpet produced from exceptionally soft yarns. Garden is available in vibrant colours and is energy saving. Fern and Thirza are two new kids on the block in the cut-loop segment. These cut-loop products also have an insulating and therefore energy saving effect.
Discover these new collections and latest trends in interior design of Domo Floorcoverings. Domotex Istanbul will demonstrate Domo Floorcoverings’ pole position in up-to-date designs and colours.
Balta Rugs presents collections with trendy designs and sparkling colours
Balta Rugs played a crucial role in the booming market of Shaggy rugs. These high pile and extreme comfortable rugs remain popular. The innovative yarns give the rugs a very soft and elegant look in sparkling colours. The new collection 2013 has been extended with Flash Shaggy, which is characterized by its diverse and bright colour pallet.
After Balta Rugs introduced the Shaggy range, the company launched the strong new product line Cosy, a soft sophisticated range that feels comfortable and brings cosiness into your home. The Cosy collection varies from natural to colourful rugs in uni, ethnic and modern designs. For 2012 Balta Rugs greatly expanded the ranges Elegance Cosy and Noblesse Cosy. And also the launch of the new shiny collection Opale Cosy was a bull’s-eye: a refined Cosy based on the success of Sapphire shaggy, a collection of polyester yarns and sophisticated colours that lead to a modern and trendy collection.
Besides its Cosy and Shaggy collections Balta Rugs will also present its classic collections Vivaldi, Palace, Classic, Kashmar, Kirman, Elisabeth and Samira, collections with detailed designs in different qualities covering several price categories.
The modern collections that will be presented by Balta Rugs at Domotex Middle East in Istanbul all have a wide variety of colours and include both simple entry level rugs – extremely suitable for big promotions – as well as rugs equipped with hand carving, which adds extra subtlety and structure. This range varies from black-and-white to colourful, African and soft tone qualities.
In July 2012 Balta Rugs launched the new range Pacific. The continuous search process of the in-house creative department of Balta Rugs resulted in totally new colours for the trendy and colourful Flash range.
And last but not least, Balta Rugs plays a crucial role in the Flatweave market in which it offers in- and outdoor carpets from standard quality up to soft wool imitation, with a wide variety of colours, structures and designs. It will show two new innovations Victoria and Prisma.Victoria is a soft stylish Flatweave quality in soft wool imitation and Prisma combines neutral tones with delicately coloured and shiny shades.
Discover arc edition®, Balta’s new commercial brand
Balta launches arc edition®, a new commercial brand for the contract market. An initiative from Balta’s Broadloom Division, the arc edition® collection comprises an array of high-performance class 32 and 33 heavy-duty carpet styles from Balta Broadloom, Domo Floorcoverings and ITC to provide a wealth of choice for a whole host of locations spanning the leisure, hospitality and office sectors. Divided into two ranges, the standard in-stock SERVICE and bespoke TAILOR MADE, arc edition® looks to become the leading source of contract broadloom styles across all European markets.
The SERVICE collection will enable flooring professionals, architects, designers and specifiers to find the perfect roll or cut-length broadloom carpet for projects fast, with on-time delivery. For those looking for a more unique look, the TAILOR MADE collection offers seemingly unlimited design possibilities. Moreover it gives the option of personalising over 600 pattern combinations to suit any interior scheme. These bespoke prints are digitally printed using the latest high-resolution Chromojet technology for exceptional colour clarity, and are available on a choice of six resilient carpets to lend even the toughest of commercial environments cutting-edge floor design.
arc edition® represents a wide range of qualities such as Toscana, Master-Maestro, Prominent, Splendid-Spontini, Fortesse-Optima & Quartz-Quartier. Each quality with its own specification and characteristics.
The arc edition® collection is supported by a state-of-the-art application for iPad & iPhone and a comprehensive website, www.arcedition.com.
Balta Broadloom keeps on innovating
Whatever the economic climate, Balta continues to invest in innovation and continues to distinguish itself. At Domotex Middle East it will showcase its new residential collection Gala Edition for heavy domestic and light contract use. This collection with a refined pattern is made from 100% PP Stainsafe® yarns for easy maintenance and is even bleach cleanable.
A Dozen Stripes is a trendy collection with four stripes in three different designs. These fresh new striped carpets: Baseline, Dreamliner and Oneliner are Stainsafe® and also bleach cleanable. This creative range is available on Texflor® feltbacking.
Another collection featured at Domotex will be Grand Slam & Centre Court, two luxurious saxony qualities with pile weights ranging up to ±2990 g/m². Using a quality 2-ply Stainsafe® yarn, this saxony collection is also easy to clean and bleach cleanable, a unique performance that makes polypropylene such a popular choice in the home.
If you want to know more about Balta’s collections, come visit us at Domotex Middle East – Istanbul Expo Center Hall 9, stand C105