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Bring about positive change with floorwise aware

“Feedback to the floorwise aware initiative has been exceptionally positive,” says Richard Bailey, managing director, floorwise. “Retailers that have taken the time to find out more about the campaign have found that it offers many excellent incentives.”

floorwise aware is built around a charitable donation to Breast Cancer Care for every roll of underlay sold, but the incentive has wider implications for retailers, with a more positive image for underlay and the store in which its sold. A first for the retail flooring industry, floorwise aware allows retailers to tap into the positive feeling that contributing to charitable causes gives, working as an excellent and silent sales tool.

“The power of charitable products should not be underestimated,” continues Richard Bailey. “Consumers are warm to the idea of a product that gives to such a well recognised charity and so they naturally lean towards floorwise aware as the underlay they want for their home. Given that underlay has previously been something of a necessity purchase, generally based on affordability, this is a unique position for retailers to be in.”

Yet the impact of floorwise aware does not stop on the shop floor, as the partnership with Breast Cancer Care provides new opportunities for retailers and staff to become involved in other positive activities. With events such as the Pink Ribbon Walk, the Ben Nevis Challenge and treks as extreme as Peru and Mount Killimanjaro, there are organised events for all abilities or retailers can organise their own fundraising activities.

“Our initiative supports retailers that take an active approach to promotion particularly well, helping them to become involved with their local community in the positive light of fundraising or sponsorship, giving them fresh opportunity to work with the local press and with the support and guidance of Breast Cancer Care. This really is a great opportunity to make a positive change to the way underlay and the shop that sells it are viewed in the eyes of the buying public,” concludes Richard Bailey.

For further information on these and other great flooring products contact Floorwise on 01509 673974 or visit www.floorwise.co.uk or email [email protected]

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