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Arc Edition® livens up Sleep 2012

Visitors to Sleep 2012 were able witness the portfolio of high-performance carpet styles available in the Arc Edition® collection, the latest innovation from Balta’s Broadloom Division.

Specifically geared towards supplying the commercial, leisure and hospitality sectors with durable and design-led floorcoverings, Arc Edition® consists of class 32 and 33 broadloom carpet designs from Balta Broadloom, Domo Floorcoverings and ITC. Comprising two ranges, the in-stock Service and bespoke Tailor Made, Arc Edition® prides itself on offering a diverse array of designs.

The striking and unique styles available in the Tailor Made collection prove that Arc Edition® carpets are at the cutting-edge of contemporary commercial interior design. With over 600 pattern combinations to customise and six qualities to choose from, the Tailor Made collection encourages designers, specifiers and contractors to create carpets that have individual personality. For those that want something truly unique, there is also the option to submit completely bespoke designs for ultimate freedom. Digitally printed using the latest high-resolution Chromojet technology, Tailor Made carpets are created to last.

On the other end of the spectrum, the Service collection offers instant flexibility, with a range of carefully chosen carpet designs that can be dispatched from stock. Created to meet the requirements of many different commercial locations, the Service collection includes a range of patterned and plain styles. With fast delivery and a choice of roll or cut lengths, Service carpets are a brilliant choice for time-conscious design projects.

As Geert Vanden Bossche, marketing director, Balta, explains, “Sleep was the ideal event for us to showcase our innovative product selection within the brand new Arc Edition® concept, especially as the collection is aimed towards leisure, hospitality and other commercial environments. Arc Edition® responds to needs of the design industry, providing resilient but trend-inspired carpets on time and within budget. We are committed to establishing arc edition® as the leading resource of contract broadloom carpets across all European markets, and the positive feedback we received at Sleep is testament to the progress we have already made in achieving this goal.”

For extra convenience and east, Arc Edition is supported by a state-of-the-art application for iPads & PCs and a comprehensive website, www.arcedition.com. Featuring an interactive Floor Designer tool, designers will have the opportunity to see their Tailor Made and Service visions come to life on the screen before them. Easy to access and simple to navigate, users can find the right broadloom carpet for the next project, download product specs, maintenance manuals and installation guides as well as order free samples with next day delivery.

For further information contact Arc Edition +32 51 424411 contract@baltagroup.com

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