Carpet and Rug NewsFeatured PartnerFlooring News

20 years of reaching for the stars with Lano Carpets

Celebrating its 20th anniversary this year, the Startwist collection by Lano Carpets has been relaunched to include a brand new quality that is set to appeal to homeowners looking for luxurious and practical carpet.

The new Startwist Elite carpet combines great performance with a plush texture thanks to its improved two-ply 100% Lanoset polypropylene construction. Giving a much thicker and softer feel with a pile weight of 50oz/sqyd for exceptional comfort, this carefully developed fibre also has a beautiful wool-like appearance to please those looking for a natural looking floorcovering.

Designed to have widespread appeal, Startwist Elite is available in a sophisticated colour palette of muted shades including acorn, cornstalk and silver to allow it to slot in to most interior schemes.

“Sitting alongside the entry-level Startwist Edition and the mid-range Startwist Supreme, this latest addition to the Startwist collection is sure to entice retailers looking to update their product portfolio and offer customers a brand new carpet style,” comments Heidi Debakker, product manager, Lano Carpets. “The main attraction of Startwist Elite is its sumptuous texture with its inherent toughness and easy cleanability also a major draw. Crucially, Startwist Elite has the resilience to stand up to the rigorous demands of everyday life, but it also delivers that much longed-for feeling of luxury.”

Startwist Elite is available in both four and five metre widths to accommodate large and small rooms and to minimise wastage. The carpet is protected with 7-year wear and 10-year stain warranties to ensure ultimate peace of mind, even in the busiest of homes.

For further information on all Lano carpet ranges, freephone 00800 5266 5266, e-mail [email protected] or visit

Show More

Floors Magazine brings you daily flooring news, features, tenders, events, jobs and everything in-between.

Related Articles

Check Also