Celebrating its 20th anniversary this year, the Startwist collection by Lano Carpets has been relaunched to include a brand new quality that is set to appeal to homeowners looking for luxurious and practical carpet.
The new Startwist Elite carpet combines great performance with a plush texture thanks to its improved two-ply 100% Lanoset polypropylene construction. Giving a much thicker and softer feel with a pile weight of 50oz/sqyd for exceptional comfort, this carefully developed fibre also has a beautiful wool-like appearance to please those looking for a natural looking floorcovering.
Designed to have widespread appeal, Startwist Elite is available in a sophisticated colour palette of muted shades including acorn, cornstalk and silver to allow it to slot in to most interior schemes.
“Sitting alongside the entry-level Startwist Edition and the mid-range Startwist Supreme, this latest addition to the Startwist collection is sure to entice retailers looking to update their product portfolio and offer customers a brand new carpet style,” comments Heidi Debakker, product manager, Lano Carpets. “The main attraction of Startwist Elite is its sumptuous texture with its inherent toughness and easy cleanability also a major draw. Crucially, Startwist Elite has the resilience to stand up to the rigorous demands of everyday life, but it also delivers that much longed-for feeling of luxury.”
Startwist Elite is available in both four and five metre widths to accommodate large and small rooms and to minimise wastage. The carpet is protected with 7-year wear and 10-year stain warranties to ensure ultimate peace of mind, even in the busiest of homes.