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Itec revs up for Harley Davidson

Some 350m2 of contemporary resilient flooring from Itec Contract Floors now covers the floors of the Harley Davidson section at the specialist M & P Motorcycle parts and accessories showroom in Swansea, setting off the world-famous bikes to perfection and acting as an integral part of the venue’s industrial-inspired interior scheme.

Chosen in modern grey Papilio 697 from the popular Concept Cemento collection by Itec Contract Floors, the new flooring was supplied by MCD Wales and fitted by Artisan Flooring Ltd of Swansea, and provides an on-trend appearance to ensure that the floor looks just as good as the legendary motorcycles. Featuring a 0.7mm wear layer that is treated with HyperGuard+ PUR, Papilio 697 is renowned for its exceptional durability and its ability to withstand even the highest footfall.

“M & P approached us looking for a floor surface that complemented its existing stripped-back and industrial design scheme, and after carefully considering many samples from Itec Contract Floors we finally settled on the Concept Cemento in Papilio 697 due to its contemporary metallic grey finish,” comments Mark Stevens, director, Artisan Flooring Ltd. “Complementing the pared-down interior finishes and fittings within the showroom, such as the industrial-style cabinets housing clothing and accessories, as well as contrasting with the natural wood countertops and desk areas, Papilio 697 delivers a striking look and ensures that the Harley Davidson section really stands out.”

Simple to maintain, the new flooring requires minimal maintenance even despite the fact that many bikes are taken out for test-drives and then wheeled back into the facility for cleaning. This easy cleanability is a major benefit for large venues that experience high volumes of traffic, and, as Mark Collings, managing director, M & P Swansea, explains, was a significant contributing factor that led to the floor’s specification:

“When refurbishing the Harley Davidson area, we required the new flooring to be hardwearing and in keeping with the stylish décor of the showroom as a whole, but it also had to be easy to keep looking good by members of staff in-between visits by specialist cleaners. The Harley Davidson motorcycles and accessories at M & P are a major attraction for hundreds of bike enthusiasts every week, so it is only natural that this section regularly suffers from trodden-in dirt brought in from outside. With its protective wear layer treatment, Concept Cemento Papilio 697 gives us ultimate peace of mind and can be simply swept and wiped clean.

“On-budget and providing us so far with impeccable performance, we are very happy with our new flooring from Itec Contract Floors,” summarises Mark.

Concept Cemento Papilio 697 was fitted using Itec’s pioneering Invisiweld cold-welding installation method that gives an almost imperceptible join for a seamless finish.

For further information contact Itec Contract Floors on 00 32 5665 3211 or visit www.itecfloors.co.uk

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