The Campaign for Wool and British Wool Marketing Board will put on a major celebration of wool carpet at this year’s Flooring Show in Harrogate (21-23 September).
NEW – Wool Area
A special area entitled the ‘Wool Trends Centre’ will be supported by the industry’s leading carpet brands – Adam Carpets, Axminster Carpets, Brintons, Brockway Carpets, Bronte Carpets, Cavalier Carpets and Ulster Carpets are all officially participating in the event.
NEW – Wool Feature in Homes & Gardens
A promotional feature in Homes & Garden magazine will be part of the wool promotion and participating brands will include Whitestone Weavers, Roger Oates, Kingsmead Carpets, Crucial Trading, Cormar, Brintons, Axminster Carpets, Alternative Flooring and Adam Carpets. This 8-page special Wool Trends supplement will be given out to each visitor of the show.
NEW – Inspirational Room Sets
The wool brands will all surround a stunning Homes & Gardens ‘Wool Inspirations’ room-set styled area that will be a major focus for The Flooring Show.
New – Wool Education Hub
The British Wool Marketing Board (BWMB) and the Campaign for Wool will bring a wool educational focus to the event – offering retailers solid information on the wool story and providing assets to assist in promoting and selling wool carpet in-store.
Tim Booth, BWMB comments:
“Our aim is to provide the UK retailer with the knowledge and tools to promote the added values of real wool and show how it is the best choice on many levels for the home.”
NEW – Wool Seminars
Wool Seminars – are programmed on every day – cleaning and care and up-selling to wool will feature and a special guest event from Homes & Garden will focus on their Interior Trends Research and will be hosted by Giles Kime, Editor-in-Chief of the UK’s longest established interiors magazine.
This significant activity is co-funded by The Campaign for Wool and British Wool Marketing Board in association with wool carpet industry partners to promote wool carpet for the home.
Bridgette Kelly, Campaign for Wool comments:
“Our ‘Wool Trends’ promotions are about inspiring and educating both trade and consumers and this will be done in partnership with the industry which has given its wholehearted support to it. It is a focused and integrated programme that significantly has the backing of major brands and buying groups. Wool will be at the heart of this long standing trade show again – this is great news for Harrogate and great news for the flooring retailer.”
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