Vorwerk Carpets has announced the acquisition of rival German manufacturer, Norddeutsche Teppichfabrik from receiver Udo Müller for an undisclosed sum.
Taking over the Nordpfeil carpet brand as part of the agreement, Vorwerk Carpets will continue production uninterrupted and will begin to drive the brand within the UK residential carpet sector under the watchful gaze of well-regarded new appointment Howard Lindsay, formerly of Mohawk.
Ian Hammond, UK sales director for Vorwerk Carpets reveals more:
“Well established and highly regarded in Germany, the Nordpfeil brand is the perfect acquisition for us as it presents a new perspective for our UK residential sales, sitting perfectly alongside existing high-end Vorwerk carpets. Nordpfeil will allow us to deliver a more cost-effective product line without detracting from the Vorwerk name that is now synonymous with the premium end of the sector. Existing and new retailers will be able to benefit from the Nordpfeil brand, which will retain the hallmarks of German carpet engineering, and thanks to a competitive pricing strategy it will also give us the potential to also explore wholesale options.”
The appointment of the highly experienced figure of Howard Lindsay to the team will further help to strengthen Vorwerk within the UK residential sector.
With a long and successful track record of growing brands within the sector, Howard Lindsay will bring his excellent knowledge and well-established network of retail contacts to both brands, growing penetration across the UK and building on the excellent reputation of the Vorwerk brand.
“We are delighted to welcome Howard on board,” continues Ian Hammond. “His understanding of the retail carpet sector is second-to-none and we are relishing the opportunity to make new inroads into the UK market under his experienced guide.”
For further information contact Vorwerk Carpets on 020 7096 5090 or visit www.vorwerk-carpet.com