V4 Woodflooring has teamed up with Faxe, a leading provider of wood protection products in Europe, to become sole wholesaler of Faxe’s wood floor treatments and aftercare products into the UK market.
The partnership also sees V4 and Faxe working closely with Floor Skills, the UK’s leading provider of wood floor education, committed to promoting higher standards of skilled workmanship into the UK flooring trade.
Established in 1926, Danish company Faxe’s mission is to give all wooden floors a long and beautiful life using a range of safe, specialised wood floor treatments that have set new standards for finishes and care in wood flooring.
The range of Faxe products V4 will distribute into UK retailers spans lye treatment and a suite of coloured oils, which together achieve contemporary colouring effects and durable surfaces, and essential aftercare solutions that ensure wood floors are maintained long-term using safe and effective intensive cleaners, maintenance oils and everyday floor soaps.
Faxe also produce V4’s Wood’s Good Natural Care and Natural Care Refresher, a range of safe, PH neutral cleaning products which are ideal for wood floors, removing the risk of damaging floors from harmful products and incorrect cleaning methods. The Wood’s Good range is also completely compatible with Faxe’s range of oils, working in harmony to provide long lasting floors.
Martin Dahl Jensen, Sales Manager at Esbjerg Paints, parent company of the Faxe brand, commented, “We have been looking to establish a stronger presence for Faxe in the UK over recent years, and wanted to find an established UK partner who shares our passion for wood floor excellence. Having worked with V4 on their Wood’s Good range, and with their excellent track record in leading the way for high quality, sustainable wood flooring in the UK, V4 Woodflooring was our natural choice.”
Chris Vincent, Managing Director at V4 Woodflooring said, “The choice of surface and cleaning treatments used in wood flooring is essential to ensure long lasting floors that withstand everyday use. We’ve seen so many mistakes when it comes to maintaining floors and have been championing the use of safe and effective products on all our wood floors for years. We’re delighted to bring the Faxe brand to the forefront of the UK market and promote the benefits of this proven product range into retailers and wood floor professionals.”
Further endorsing Faxe and Wood’s Good, Floor Skills has introduced the use of the products on the wood floor courses they operate from Europe’s largest wood floor training centre in Solihull.
Floor Skills is the only government funded centre in the UK offering apprentice schemes and CITB accredited flooring courses. Established by Matt Bourne in 2012 the initiative offers in depth courses that span all elements of wood floor installation and maintenance, teaching skills to deliver a higher standard of workmanship and elevate the reputation of the wood floor industry across the UK.
Matt Bourne explained, “We only use products we have tested and fully endorse on our courses and have been impressed with Faxe and Wood’s Good. It’s important that the students on our courses receive hands on experience of the best products and how to use them properly to treat, maintain and repair wood floors. They will then go on to recommend and use them correctly throughout their wood floor careers.”
“We’re very proud of our training centre which has fast become a centre of excellence for the wood floor industry, receiving government endorsement and awarded first place in the Tomorrow’s Contract Flooring Awards ‘Best Flooring Related Company’ in 2015 and 2016. The first company to win this award twice.”
Together the three companies firmly share the same commitment to delivering best wood floor practice, from the initial production of the highest quality wood products to skilled installation and aftercare services and safe and effective wood treatments that will enhance and maintain the quality and appearance of a wood floor for years.
V4 become the UK point of contact for retailers around the country looking to introduce Faxe and Wood’s Good into their supply of wood floor maintenance products and services.