With the foundation of the Wool Carpet Focus Group and October’s now well-established Wool Week, industry interest in the natural and sustainable fibre is at a high and it has certainly caused retailers to re-focus attention on their wool offering.
F&X Carpets, through its Himalaya brand of pure wool, wool-rich and wool-blend carpets, is offering retailers an energetic collection of styles that it hopes will ensure wool’s positive performance messages are reinforced to homeowners across the UK.
“With our Himalaya brand, which is fully supporting the efforts of the Wool Carpet Focus Group, we aim to boost sales of the natural fibre by producing stylish carpet that’s also great value and with a youthful and spirited brand that will appeal to all ages,” explains Gordon Hugo, F&X Carpets. “Wool’s ‘bouncebackability’, its easy to maintain nature and enduring resilience make it a natural choice and one we are keen to promote to homeowners seeking a blend of quality and value.”
Including an assortment of twist, loop and multi-level loop piles, coordinated stripes and in a range of natural colours that relate to the latest interior trends, the Himalaya collection features value-orientated blends that help to make selected styles some of the most competitive wool carpets currently available.
“Himalaya delivers great style and the natural, sustainable qualities of the fibre will always be strong reasons to consider it. With clear messages about just what makes it great, we are really excited about wool’s new outlook and being a part of its success story,” concludes Gordon.
For more information contact, F&X Carpets, Gordon Hugo, 07976 607657, [email protected]