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Sign-up on the up for Floorwise Aware

Retailers across the country are beginning to receive their Floorwise Aware marketing packs as interest in the pink underlay in support of Breast Cancer Care continues to grow.

“We are enjoying excellent sign-up to the campaign from retailers keen to become part of this charitable incentive,” says Richard Bailey, managing director, Floorwise. “Working with a charity such as Breast Cancer Care, with recognition across the country, is an excellent opportunity for flooring retailers to align themselves with a good cause and to benefit from the positive feeling that fundraising has.”

The Floorwise Aware campaign sees a charitable donation for every roll of pink underlay sold, but it is also a chance for retailers to raise profile and draw footfall to store on a local level, without resorting to advertising or other forms of paid-for exposure, as Richard explains:

Advertising is often meant with a degree of cynicism, but flooring retailers are left with little other marketing ammunition, or the budget necessary, to find other ways to generate interest in the local community. Floorwise Aware is our attempt to address this.

Breast Cancer Care has several low-cost fundraising activities, such as its Strawberry Tea, sponsored walks and cycles, Pink Fridays and more, details of which can be found on the website at http://www.breastcancercare.org.uk. Retailers can use these activities to raise engagement with the local community and to gather exposure in local media and on social platforms such as Twitter and Facebook. Alongside the famed Breast Cancer Awareness month in October, being a Floorwise Aware stockist can provide year round results.

The positive feeling can be felt in-store too, with many consumers appreciating the effort made by the retailer to donate to charity. With the in-store marketing pack, including posters, balloons and window stickers helping to communicate the benefits and charitable donation of Floorwise Aware, most of this message can be delivered before the point of sale, helping buyers to feel more confident and comfortable when it comes to purchasing.

“I’d encourage any retailer keen on becoming involved in the Floorwise Aware campaign to contact their local distributor, or simply to jump on the dedicated website at www.comfortthatcares.com and register their interest. We’ll send a completely free marketing pack to them as soon as possible, so that they can begin to enjoy the benefits of Floorwise Aware with the full backing and support of Breast Cancer Care wherever possible,” concludes Richard Bailey.

For further information on these and other great flooring products contact Floorwise on 01509 673974 or visit www.floorwise.co.uk or email [email protected]

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