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Sell More Carpet by Pegging Personalities

By Kevin Cundiff, VP of Retail for Fortegra

Personalities. They can dictate a lot of things—including home interior tastes

And by identifying commonalities between carpet styles and personality types, you could find the link between a customer’s tastes and the sale. (And do it in a fraction of the time.)

Use this handy little guide to spot which personalities and their corresponding carpets go together like peanut butter and jelly, mac and cheese, salt and pepper…you get the point.

The Explorer

It’s good to be different—and frieze carpet can help adventurous customers put a unique spin on their home’s look. Flaunting an unusual texture and a surplus of shades, frieze provides a modern, stylish twist that’s definitely not your average floor covering.

Old Faithful

Have a customer who likes to stick to the classics and is comfortable with only proven favorites? As the most popular style in America, nylon is the way to go. Considered tried and true by millions of customers, nylon is an old standby and a safe bet.

The Cosmopolitan

Polished, professional customers are looking for the same from their carpet, and loop pile carpet offers just that. Evading anything too over-the-top or elaborate, this style can add sleek sophistication to any room. And—bonus round—it goes great with a classic office setup!

Mr. Wonderful

For the person who’s always ready to go with the flow, we give you sisal carpet. Rustic and all natural, it’s a perfect fit for simple, chic houses. And the best part? Upkeep takes minimal effort.

So, your customer finally found their perfect carpet. Now they’ll need to keep it in great condition for years to come. You can help them do exactly that by suggesting warranty solutions that offer protection from day-to-day disasters. You know, the kind of unexpected stuff that happens to everyone—like a puppy with a chewing problem, a clumsy, wine-loving guest, or a water pipe that’s just a bit too cold. Warranty solutions can keep these day-to-day disasters from becoming more than just a little hiccup.

Ready to stop talking and start selling? Get on the floor, get a read on those customers, and suggest the pairing you think would be best for them. Just make sure to listen to the wants and needs they’re throwing out so you can adjust your recommendation. Remember: these pairings aren’t set in stone, but they can be a great starting point.

Fortegra

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