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Resin Surfaces promotes Dale Banton to National Sales Manager

Resin Surfaces Ltd (RSL) has handed the top UK sales job in the firm to a consistently high performing Business Development Manager.

Dale Banton, who has been with the specialist manufacturers of resin floor and wall finishes for three years, has taken over as National Sales Manager and will report to Jeremy Waterhouse, Sales Director.

He will be responsible for a team of business development managers covering England, Scotland and Wales.

Dale made his name at the firm managing new business development opportunities with customers, architects and facilities management companies. 

He was also active in maintaining relationships with customers in a key account development and project management role. He forged effective links with regional and national flooring contractors and was involved in showcasing customer work to promote the RSL brand.

He also consistently delivered against sales targets and has now been rewarded.

Jeremy Waterhouse said of the appointment: “Dale has shown great commitment in the last three years and nurtured and developed key relationships which have undoubtedly contributed to exceptionally strong growth for the firm as a whole.

“The new national position is recognition of that fact and our belief that he can now push on to achieve a great deal more at a UK level.”

Dale Banton commented: “I have really enjoyed the last three years here and am delighted to now have the chance to move the national sales strategy forward in 2016 and beyond. 

“RSL is a well-run independent manufacturing firm with over 30 years’ experience in its marketplace, and is still breaking new ground in product development and innovation. It’s great to a part of that and now being able to contribute at a more senior level.”

A South East business development manager has just been appointed and more news on other additions to Dale’s team will be made in due course.

RSL is a UK leading specialist manufacturer of resin systems. Their products are sold and installed worldwide from their Stockport base, driven by a passion for innovation, technical excellence and quality across the board.

The company was awarded Manufacturer of the Year 2015 at the EN Northwest Entrepreneur of the Year Awards. It was also shortlisted for the 2015 Manchester Evening News Business of the Year.

London-born to Jamaican parents Dale was a professional footballer for 16 years before moving into sales where he has forged a 20+ year career. When not working he retains his interest in sport.

My motto is work hard, play hard, he said.

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