New generation takes the helm at Rinos
Photo caption:
Age Mulder (left) and Herman Mulder (right) are joining Rinos as fifth-generation shareholders as the company celebrates its 100th anniversary this year. As of 1 April, they will take over the management of the family business in Genemuiden.
Genemuiden, March 20, 2025 – As of 1 April, Herman and Age Mulder will take over the management of Rinos as managing directors. They represent the fifth generation to join as shareholders of the family business, which celebrates its 100th anniversary this year. Milco Visscher will start as commercial director on 1 May. The current managing director, Peter Kuipers, will oversee the transition and step down on 31 July.
Herman and Age Mulder have been actively involved in Rinos for several years as financial director and operations director, respectively. Before that, they gained valuable experience at other companies. Now, they are taking the next step by jointly assuming the role of managing director.
“We would like to thank Peter for his dedication over the past years and for guiding the transition in the coming months. We are committed to keeping Rinos a true family business, continuing the tradition of craftsmanship and innovation. With Milco joining the management team, we are well-positioned to build on our future,” says Herman Mulder.
Age Mulder adds: “We have been working towards this moment for some time. I am proud that we, as the fifth generation, are taking over the leadership. Our focus is on strengthening our market position while staying true to the values that have made Rinos a success.”
Milco Visscher brings over 25 years of sales and marketing experience in the carpet industry. He adds a wealth of commercial knowledge and expertise to Rinos. “I look forward to working with Herman and Age, as well as the rest of the team, to build a strong future for Rinos,” says Milco Visscher.
Peter Kuipers, who has served as managing director since 2020, is overseeing the transition. “I am handing over my responsibilities to the new leadership with confidence. It is great to see how the next generation is taking Rinos forward with enthusiasm and vision. I am also pleased that Milco will be leading the commercial team with his extensive experience.”
Meet us at Flanders Flooring Days
Herman and Age Mulder, Milco Visscher, and Peter Kuipers will be present at the Rinos stand throughout the Flanders Flooring Days, which will take place from 2 to 5 June in Kortrijk, Belgium, to meet with industry partners and clients.
About Rinos:
Rinos is a Dutch manufacturer of entrance matting. Since 1925, Rinos in Genemuiden has been developing and producing high-quality and durable coir and textile mats for commercial applications. These products are offered under wholesale and distributor brands. For specifications: www.rinos.com. For contact and distribution: [email protected] or +31 38 385 35 00.
