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Mohawk – Ultimate choice for SmartStrand retailers

The new Ultimate SmartStrand display unit by Mohawk is taking retailers by storm thanks to its ability to entice shoppers with its incredible choice and variety.

Comprising an array of styles all crafted from the beautifully soft and durable SmartStrand fibre, which is partly made from corn, the Ultimate SmartStrand POS unit is designed to meet a wide range of design tastes with carpets to suit many different homes.

Featuring stunning textured carpets such as Cascade Forest and Dramatic Flair in sophisticated shades of taupe, cream and grey, as well as a seemingly endless choice of standard SmartStrand colours and qualities, one of the main draws of the Ultimate SmartStrand stand is the luxurious appeal of one of the newest additions to the range – SmartStrand Silk.

Delivering never-felt-before softness, SmartStrand Silk carpets provide unrivalled underfoot comfort and are ideal for creating opulent living and bedroom spaces.

“The Ultimate SmartStrand collection is so extensive, it is only natural that it is housed on a suitably stunning display stand,” comments Howard Lindsay, RVP International Sales UK, Ireland, Iceland and South Africa. “With the whole host of SmartStrand styles available to view and feel upon the unit, including the latest super-soft incarnation, SmartStrand Silk, the POS unit allows retailers to demonstrate the diverse nature of the collection to shoppers and inspire them with the many possibilities available.”

Including large sample sizes that encourage touch and exploration as well as aspirational lifestyle photography, the Ultimate SmartStrand display is certainly a captivating addition to any shop floor.

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