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Mohawk to unveil brand new carpet qualities at Harrogate 2013

Once again, Mohawk is planning to delight visitors to the Flooring Show 2013 with its range of innovative fibres that are as beautifully soft as they are stylish, and this year will be the first time that the Lano Carpets team will be taking the helm after signing a distribution agreement for the Western European residential broadloom market with Mohawk International.

The popular SmartStrand collection, which is famed for its inherent stain and soil resistance, will be on show, and retailers will be encouraged to explore the many different qualities available. Including the textured Dramatic Flair carpet as well as the super-soft SmartStrand Silk, the SmartStrand collection will prove its versatility and diversity.

“The Harrogate show looks set to be very successful for Mohawk, and will allow us to reach potential new retailers and stockists of the flagship Mohawk carpets, including SmartStrand,” comments Joe Lano, Lano Carpets. “Since Lano Carpets signed the distribution agreement with Mohawk, our dedicated sales team has met with many existing Mohawk stockists, but Harrogate will offer the opportunity to forge new relationships and convey the benefits of this improved distribution model.

“As well as displaying the well-known SmartStrand collection, we will also have a space dedicated to demonstrating the benefits of EverStrand carpet, which is of course crafted from 100% recycled plastic bottles,” continues Joe Lano. “The Flooring Show will allow us to demonstrate the environmental and performance benefits of EverStrand carpet to retailers, and we are predicting that our range of EverStrand styles will rise in popularity over the coming years as homeowners become more and more concerned about using eco-friendly and sustainable products in the home.”

For further information contact Mohawk on 01480 479830 or visit


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