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Mohawk SmartStrand Silk to soften up Domotex

The brand new and supremely soft Mohawk SmartStrand Silk carpet will take centre stage at the Mohawk stand at Domotex this year, and it is set to enthral visitors with its innovative construction and luxurious feel.

Offering a level of softness never experienced before, Mohawk SmartStrand Silk is the latest in the line of Mohawk carpets that are crafted from ground-breaking SmartStrand fibre. Part crafted from corn, this yarn combines eco-credentials, superb resilience and a beautiful lavish texture for ultimate underfoot comfort.

Featuring built-in stain and soil resistance that never wears or washes off, this carpet can be easily cleaned with just water and offers excellent crushing resistance to ensure lasting good looks. Available in a whole range of elegant colours, including rich cream and stylish grey, SmartStrand Silk will have widespread appeal.

“Domotex is the ideal launchpad for introducing SmartStrand Silk to the UK and European market,” comments Howard Lindsay, RVP International Sales UK, Ireland, and Iceland & South Africa. “The latest in our pioneering SmartStrand collection, SmartStrand silk promises to offer never-felt-before smoothness as well as impressive levels of durability. Ideal for busy home environments that want a practical but luxurious carpet, the SmartStrand silk collection will allow retailers to fulfil demand for soft and robust carpet.”

The Mohawk SmartStrand Silk collection is housed on the new Ultimate SmartStrand POS unit, which is a great tool for retailers to present the entire SmartStrand range to homeowners.

For further information contact Mohawk on 01480 479830 or visit

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