The Feel the Difference underlay collection has been warmly received by fitters and retailers alike, who appreciate the luxury, performance and longevity on offer from this new launch by floorwise.
Featuring three constructions, the collection is designed to provide homeowners with a choice of premium-quality Ultra Heavy Density Plus underlays, each offering similar performance levels so that selection comes down to function or preference.
The result offers a clear and easy to understand collection driven by luxury underfoot.
“When we set about developing Feel the Difference we had a concept for an underlay range that offered exceptional performance,” says Richard Bailey, managing director, floorwise. “We wanted to offer each type in a premium level that would bring excellent recovery and longevity – we were sure that discerning homeowners really needed to Feel the Difference underfoot.”
With 10mm thick PU foam in Elegance, 10mm rubber-sponge in Inspiration and 11mm rubber crumb and felt in Prestige, there is certainly enough choice to keep even the most demanding of homeowners happy.
Each underlay can bring luxury and longevity beneath carpet throughout the home, with Elegance a great all-round choice.
Inspiration is great for underlay traditionalist, while in homes where heavyweight woven carpets are being installed, Prestige makes perfect sense.
The collection is being fully supported by floorwise and its network of distributors, with innovative marketing retail packs available.
Containing store posters and window stickers, carpet sample stickers, countertop leaflet dispenser, leaflets and a high-quality vehicle sticker, the pack makes it easy to market the collection in-store.