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Local flooring business makes strides with substantial growth  

Leicestershire-based flooring specialist Floorstock is marking a year of substantial growth – achieving a 170% increase in sales revenue online in the last 12 months, with an overall 35% increase in sales across the board since 2020.  

The business, formed in 2008, has invested heavily in its online presence in the last two years – increasing both sales and visibility substantially.  Its success follows an influx in demand for interior-based products and a desire for consumers to upgrade their homes succeeding the Covid-19 pandemic.  

In particular, the firm has seen a boost in sales for trend-led flooring styles such as herringbone wood flooring and custom floors, following the announcement they were appointed to be the UK distribution partner for Whiteriver, a leading UK flooring supplier.  

As members of the Contract Flooring Association (CFA), the firm supplies a wide range of flooring products including solid wood flooring, engineered wood flooring and vinyl to trade and consumers, alongside all the accessories, tools and maintenance products required for installation.  

Wayne Haslam, Sales Director at Floorstock reflects on business success despite various challenges, commenting: “The success we’ve had in the last 12 months is a real testament that hard work really does pay off. Despite various setbacks including price increases, supplier delays, and raw material shortages due to the ongoing war in Ukraine, Brexit and the after-effects of Covid-19, we have managed to keep regular supplies of our best-selling materials and ensured our customers are well looked after during their busiest periods.  

“Due to the economic climate, it is hard to predict what the future holds, however, we are looking to focus on our core strengths – providing the very best levels of stock, service, and support to our customers.  

“We continue to keep our pricing competitive, whilst holding maximum stocks for next working day delivery. Customer service is of paramount importance to us as a business and we are incredibly grateful to our current customers for the ongoing support we receive.  

“We have many exciting plans in the pipeline which we’re looking forward to announcing this year.” 

 To view Floorstock’s extensive range of wood flooring visit  

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