Boen wood floors have launched a new surface finish called Live Pure, thanks to new surface finish technologies Boen floors treated with the new Live Pure have a completely natural and untreated look, whilst providing extremely good resistance against dust, dirt and liquids. Today there is a strong trend to use natural materials and surfaces, with particular focus on expert craftsmanship and untreated surfaces.
“Boen last year successfully launched the new Style Adviser concept which makes it easier to find the right flooring from Boen based on four distinctive styles Pure Nordic, Modern Rustic, Urban Contrast and Classic Elegance” says President of the Boen brand, Geir Waland. “We aim to be at the forefront of new trends and new technology and therefore are happy to launch the new Live Pure surface finish which integrates perfectly into the latest furnishing and design trends”.
“Over the last few years we have seen a huge demand for surfaces that are as natural as possible with earlier launches of natural oiled floors being well received by all markets, with Live Pure we take the desire for natural surfaces one step further by developing an ultra matt surface finish that makes the wood floor look as though it has been untreated in terms of colour, grain and touch. Customers can install our new Live Pure straight from the box without any further treatment needed after installation.”
From its sales centres around the word Boen distributes its products to over 50 countries in 4 continents. Boen’s roots can be found in Southern Norway all the way back to 1641 where two sawmills focusing on authenticity, excellent craftsmanship, long-lasting products and attractive design started to provide flooring. Today the Boen product portfolio includes classic strip floors, numerous types of planks and exclusive planks like the Chaletino Range, strip flooring and traditional 2-layer products, as well as sports flooring.
For more information visit www.boen.com