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Get more aware with Floorwise Aware

With an underlay suitable for use throughout the home, Floorwise Aware is a great opportunity for retailers to discover the powerful positive promotion of working with charitable causes.

Supporting the work of Breast Cancer Care, Floorwise Aware has been introduced to give flooring retailers a unique way to engage with new customers as well as raise profile within the local community. Using the distinct and instantly recognisable colour pink for marketing and promotional materials and benefitting from the wide national reach of Breast Cancer Care, Floorwise Aware is geared to encourage communication and discussion.

Contributing to Breast Cancer Care with every roll sold, Floorwise Aware will undoubtedly help in the fight against breast cancer, but as Richard Bailey, managing director, Floorwise explains, this is just one compelling reason to become a floorwise aware stockist:

“Floorwise Aware represents a new step for the flooring retail sector, supporting retailers outside the normal boundaries of product point-of-sale.  Working with Breast Cancer Care helps us to raise the profile of Floorwise Aware in national press and social media, while providing local support to retailers for fundraising events and sponsorship.”

Through positive contributions to Breast Cancer Care, whether through sales of Floorwise Aware or fundraising activities, retailers can really and truly become part of a campaign that is far bigger than any the flooring industry has seen.

“If you are considering becoming a Floorwise Aware retailer ask your customers how many flooring brands they know off the top of their head, then ask them if they’ve ever heard of Breast Cancer Care and the famed pink ribbon? We all know what their answer will be!” Continues Richard.

Each Floorwise Aware retailer will receive a comprehensive marketing pack, including window stickers, posters, leaflets and more. Further to this, they will be listed on the dedicated Floorwise Aware website at www.comfortthatcares.com and on social media channels. Help will be given on any fundraising events too.

For further information on these and other great flooring products contact Floorwise on 01509 673974

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