Recognising the importance of video in the promotion of brand and product, floorwise introduces its first series of installation videos, as it explains how to install carpet in a range of real world scenarios.
Calling upon the expertise of independent flooring fitter, Justin Burns, of Battle, East Sussex, each of the three videos are designed to demonstrate the versatility and diversity of the floorwise product portfolio, while educating interested parties on how they can be used and revealing some very helpful hints along the way.
Asked to carry out three installations, each with different requirements, Justin chose a number of fit-for-purpose products from the floorwise stable, and through the three videos, explains how and why he uses each.
“How to install carpet in a master bedroom”, “How to install carpet stair runners” and “How to install carpet in a living room over underfloor heating”, Justin explains how using floorwise products, such as grippers, profiles, adhesives and specialist underlays help with the installation and improve the final end results.
Richard Bailey, Managing Director, floorwise, explains the reasons behind the new video project:
“For a couple of years we have seen the use of video take off in our sector.
You cannot fail to miss the numerous installation videos that are currently on YouTube, so for a number of months now we have been planning our own.
We understand that many installers have their own techniques and were keen not to dictate the way our fitter installed the floor.
We wanted a series that allowed creative freedom, but one that would be educational and also show how some of our floorwise products are used in the real world.
We hope that these videos will be widely welcomed and used by the industry, and look forward to inducing the next series in the near future.”
To see the videos search for the floorwise video channel on YouTube.