Targeting homeowners across the UK, Crown Floors has begun a consumer PR campaign that will see its carpets grace home interest magazines, national newspaper supplements, websites and blogs.
With the aim of driving carpet purchasers to Crown Floors stockists throughout the country, the PR campaign will use lifestyle photography, product and expert opinion to increase awareness of the brand.
“Consumer PR is a proven way to generate footfall to store, promoting the Crown Floors brand to an interested audience,” explains Geert Vanden Bossche, marketing director, Crown Floors. “Through home interest media, whether in print or online, we can drive homeowners to the Crown Floors website where they will be able to find their ideal carpet and their closest retailer. Editorial appearances such as those we are aiming for throughout the campaign are invaluable in establishing the brand among consumers.”
Working with a leading interiors PR agency, Crown Floors is launching the campaign as a further method of support for its dealer network. Alongside marketing materials, striking point of sale and the Crown Floors Loyalty Club incentive scheme, the campaign affirms the brand’s commitment to providing flooring retailers with the very best support package.
“We are striving to ensure that Crown Floors becomes a household name in carpet and beginning this consumer PR campaign to highlight our stunning carpet collections represents another milestone in achieving this goal,” concludes Geert Vanden Bossche.
For further information call 0800 0773301 or visit www.crownfloors.co.uk