To celebrate 20 years at the top, the ever-popular Startwist carpet by Lano has been relaunched to provide homeowners with a softer, stronger and more beautiful carpet style than ever before with a brand new and luxurious pile weight to choose from.
Crafted from the improved two-ply 100% Lanoset polypropylene fibre that gives carpets a much thicker and softer feel for exceptional underfoot comfort, as well as greater resilience, the new Startwist collection ensures lasting good looks and durability. Already available in the existing Edition and Supreme qualities, with pile weights of 30oz/sqyd and 40oz/sqyd respectively, a brand new quality is now ready to take centre stage in the form of Startwist Elite.
With a pile weight of 50oz/sq yd and suitable for extra heavy domestic use, Startwist Elite offers fantastic levels of luxury and softness as well as a beautiful wool-look appearance and texture. With outstanding practical qualities too, such as easy cleanability and inherent toughness, Startwist Elite is set to become the carpet of choice for discerning homeowners searching for plush carpet styles that can stand up to the rigorous demands of everyday life.
“Startwist has always been an incredibly popular carpet and what better way to celebrate its 20th anniversary than by completely relaunching the collection?” asks Birger Karlsson, UK and Ireland sales manager, Lano Carpets. “Providing homeowners with maximum choice, the new Startwist Elite quality is ideal for those looking for a more luxurious style that offers extra toughness, and the Edition and Supreme ranges complete the collection and ensuring it appeals to all homeowners regardless of budget.”
Available in an elegant colour palette of muted shades, including soft brown acorn, pure cornstalk and gently metallic silver, all three qualities of Startwist will have widespread appeal and suit all interior schemes. Available in both four and five-metre widths, the carpets will suit both compact and larger rooms. With 7-year wear and 10-year stain warranties, Startwist Edition, Supreme and Elite allow retailers to offer a tailored solution to meet varying customers’ needs.