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Campaign for Wool and British Wool Introduce Wool Trends at The Flooring Show


The Campaign for Wool and British Wool return for a second year to The Flooring Show (20th-22nd September 2015) with Wool Trends, the inspirational centre for wool carpet.

This stylish and vibrant showpiece will host leading carpet manufacturers, Adam Carpets, Axminster Carpets, Brintons, Brockway Carpets, Bronte Carpets, Cavalier Carpets, Ulster Carpets and Westex in the Wool Trends area. Close by in Hall C you will find Whitestone Weavers, Hugh Mackay, Kingsmead Carpets and other wool brands too.

Inspirational Trends for Wool

Central to the carpet manufacturers is the Wool Trends installation which highlights forthcoming wool carpet colours and styles. This is done in association with Homes & Gardens magazine and there will be a free ‘Wool for the Home’ brochure to all visitors. 

NEW – Launch of the Campaign for Wool Wool iBook

A high quality tablet based tool for retailers, which focuses on the many benefits of real wool for carpets will be launched at the event. It takes a modern and reader-friendly look at the science of wool and explains the many performance strengths of natural wool for carpet. Ideal for the showroom or the sales team – visitors can register for the Wool iBook at Wool Trends

New – Introduction of

This innovative new website is set to become a key destination for wool carpet retailers and consumers searching for quality wool product. The introduction and recruitment of retailer members starts at The Flooring Show.

New – Seminars

Here visitors can find out about wool performance and the new education programme from There are some super surprise prizes for a few lucky seminar attendees! And those that sign-up to join – can enter our prize draw for a luxury holiday for two!

British Wool – the organisation owned by the sheep farmers of the UK markets the world’s strongest and most durable wool for carpet. The British Wool team will be there to advise on British Wool carpet benefits and visitors can access free POS, brochures and of course British Wool’s knowledgeable team are on hand to provide expert wool education and advice.

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