Balta launch new commercial carpet brand

The Balta Group is firmly cementing its reputation as one of the world innovators in floorcovering manufacturing with the impending launch of the new arc edition® brand for the contract market. Consisting of an extensive range of commercial broadloom carpet, arc edition® is set to become the key resource for all commercial carpeting needs.

An initiative from Balta’s Broadloom Division, the arc edition® collection comprises an array of high-performance class 32 and 33 heavy-duty carpet styles from Balta Broadloom, Domo Floorcoverings and ITC to provide a wealth of choice for a whole host of locations spanning the leisure, hospitality and office sectors. Divided into two ranges, the standard in-stock SERVICE and bespoke TAILOR MADE, arc edition® looks to become the leading source of contract broadloom styles across all European markets.

The SERVICE collection will enable flooring professionals, architects, designers and specifiers to find the perfect roll or cut-length broadloom carpet for projects fast, with on-time delivery. For those looking for a more unique look, the TAILOR MADE collection offers seemingly unlimited design possibilities. Moreover it gives the option of personalising over 600 pattern combinations to suit any interior scheme. These bespoke prints are digitally printed using the latest high-resolution Chromojet technology for exceptional colour clarity, and are available on a choice of six resilient carpets to lend even the toughest of commercial environments cutting-edge floor design.

Supported by a state-of-the-art application for iPad & iPhone and a comprehensive website,www.arcedition.com, specifiers, designers and contractors will benefit from instant access to the entire collection of arc edition® carpets, whether on the move or behind a desk. With easy-to-navigate pages and features, users can find the right broadloom carpet for the next project, download product specs, maintenance manuals and installation guides as well as order free samples with next day delivery. With an inventive Floor Designer tool and the ability to submit custom designs and colours, these digital platforms will ensure that arc edition® becomes the go-to brand for all commercial carpeting requirements.

“The arc edition® concept has been designed to provide those in the interior design and flooring industries with an all-encompassing range of performance carpet designed to meet the requirements of demanding commercial environments,” explains Geert Vanden Bossche, marketing director, Balta. “Combining carpets from Balta’s Broadloom Division with a range of bespoke options ensures great access to a whole spectrum of designs, all of which will withstand heavy use, and the dedicated app and website allow designers, specifiers and contractors to view the entire collection at ease. With regularly updated styles in keeping with the latest trends and fashions, arc edition® will provide a one-stop solution for all commercial projects.”

www.baltagroup.com

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