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Balta at The Sleep Event, London 2012

The Balta Broadloom division will present its arc edition range of performance flooring at The Sleep Event on 21 and 22 November. Sleep is an international hotel event that focusses on hotel design, development and architectural excellence. It attracts leading hotel owners, operators, designers, architects, investors, developers, contractors and consultants from throughout Europe and beyond.

Please visit us at Hall VI, stand V8A and explore the new arc edition® brand

An initiative from Balta’s Broadloom Division, the arc edition® collection comprises an array of high-performance class 32 and 33 heavy-duty carpet styles from Balta to provide a wealth of choice for a whole host of locations spanning the leisure, hospitality and office sectors. Divided into two ranges, the standard in-stock SERVICE and bespoke TAILOR MADE, arc edition® looks to become a leading source of contract broadloom styles across all European markets.

Supported by a state-of-the-art application for iPad & iPhone and a comprehensive website,, specifiers, designers and contractors will benefit from instant access to the entire collection of arc edition® carpets, whether on the move or behind a desk. With easy-to-navigate pages and features, users can find the right broadloom carpet for the next project, download product specs, maintenance manuals and installation guides as well as order free samples with next day delivery. With an inventive Floor Designer tool and the ability to submit custom designs and colours, these digital platforms will ensure that arc edition® becomes the go-to brand for all commercial carpeting requirements.

“The arc edition® concept has been designed to provide those in the interior design and flooring industries with an all-encompassing range of performance carpet designed to meet the requirements of demanding commercial environments,” explains Geert Vanden Bossche, marketing director, Balta. “Combining carpets from Balta’s Broadloom Division with a range of bespoke options ensures great access to a whole spectrum of designs, all of which will withstand heavy use, and the dedicated app and website allow designers, specifiers and contractors to view the entire collection at ease. With regularly updated styles in keeping with the latest trends and fashions, arc edition® will provide a one-stop solution for all commercial projects.”

The Sleep Event
November, 21-22, 2012
Business Design Center
London, UK

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