Carpet and Rug News

A beautiful wool look from Balta Broadloom

Combining superb stain resistance with a luxurious wool appearance, Marrakesh Twist, the latest carpet from Balta Broadloom, offers an opulent look at a great value price point, making it an ideal addition to retailers’ portfolios in 2013.

“Wool carpets have always, and will always, be popular, and Marrakesh Twist taps into this by offering a natural-looking wool appearance,”

Crafted from 100% polypropylene StainSafe® Berber yarn, which has been traditionally spun to ensure it has an authentic wool look and texture, Marrakesh Twist provides a true feeling of luxury. Available in an attractive colour palette of nine shades, homeowners can choose from an array of neutral tones such as Alpaca White, Stonehenge and Baked Clay. All tones are softly speckled to help contribute to the natural aesthetic and provide extra depth and dimension for interior spaces.

Not only pleasing to the eye, Marrakesh Twist is also incredibly practical, as it is both hardwearing and easy to maintain. Suitable for use in all areas of the home, this carpet can be rigorously cleaned with bleach without losing that all-important colour clarity. Supplied with impressive 10-year wear and 15-year stain protection warranties, Marrakesh Twist is hardwearing and will provide complete peace of mind, even for busy households.

“Wool carpets have always, and will always, be popular, and Marrakesh Twist taps into this by offering a natural-looking wool appearance,” comments Geert Vanden Bossche, marketing director, Balta. “Thanks to its StainSafe® polypropylene pile, it is also available at a great value price point to ensure it has widespread appeal. This carpet is just one of many new styles that we are launching from Balta Broadloom this year, so I encourage retailers take this opportunity to extend their product portfolio and give their customers greater choice in 2013.”

Available in a choice of four or five metre widths for a seam-free finish in larger rooms, Marrakesh Twist is a 5/32” cutpile. It is also one of the designs available on the brand new Balta’s Best toast rack POS stand, which allows retailers to display 12 carpet styles from a choice of 18, taking up just one-m2 of precious shop floor space.

For further information contact Balta on +32 56 62 22 11 or [email protected]

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