Twist again with updated Heathertwist
Lano Carpets has revealed a fresh point-of-sale identity and new on-trend shades for its popular Heathertwist collection.
In both 40oz Supreme and 50oz Elite qualities, Heathertwist is part of the Easy Care Premium collection that brings the performance of 100% Lanoset® two-ply yarn to provide better appearance retention and stain resistance. Bleach cleanable and with a 10-year stain warranty, Heathertwist is perfect for today’s consumer:
“A long running and hugely successful collection for Lano Carpets, Heathertwist has become an important carpet for many retailers as its combination of natural shades and worry-free living appeal to the modern consumer,” explains Tom Matthys, sales manager UK and Ireland, Lano Carpets. “Many consumers simply don’t have the time for the specialist stain removal methods required by natural fibres, nor do they want the worry, and so Heathertwist provides an ideal alternative.”
In 14 multi-tonal natural shades that have been tweaked in line with the latest trends and in both four and five-metre widths, the carpet can be used throughout the home with minimal wastage and fewer seams. Helping to maintain the luxurious feel offered by two premium weights, these contribute to making Heathertwist part of the Easy Care Premium collection.
“It is important that the modern generation of stain resistant carpets offer an equivalent alternative to natural carpets in terms of feel and quality, as well as excellent value,” continues Tom. “Our Easy Care Premium collection makes this so, blending the value and performance of our two-ply Lanoset® fibre with the feeling of luxury and comfort offered by heavy weight carpets.”
For further information on all Lano carpet ranges, freephone 00800 5266 5266, e-mail [email protected] or visit www.lano.com
