WOW! your customers with a warranty on a new carpet
With homeowners looking for added value for every purchase and with a new carpet representing a significant investment for their home, there has never been a better time to sign up to the Wool Owners Warranty (WOW) initiative.
“Any successful retailer will tell you that being able to provide your customers with third-party reassurance at the point of purchase can really make a difference and so we’ve introduced this free spot removal service and personalised carpet care advice programme to prove to homeowners that their investment in a new carpet is a safe and risk-free one, giving them the reassurance they crave,” explains Steve Bakker, one of the committed pioneers of the WOW Warranty.
Independent flooring retailers are the first point of call for higher spending consumers, as they look towards better customer service, more knowledge from staff and a higher quality product. These higher spenders are also those more likely to stay loyal to the retailer, revisiting the store for future purchases. By offering an independent care warranty, such as that from WOW, retailers can improve service levels, boost customer satisfaction and improve customer loyalty. There are few other incentives that encourage these key sales objectives.
“With the internet and price shopping there will always be competition selling the same product at a similar or an even cheaper price,” continues Steve. “Never before has there been more of a need to differentiate yourself than now. Great service, even after the sale is made, lasts much longer in the memory than the price.
“When you recommend a restaurant to friends, it is rarely because it was cheap. You rave about the quality of the food and the attentive service. This runs true for your customers too. If they aren’t talking about how good your service is then you are missing a very important revenue stream – referrals – and this is where WOW can help enhance your reputation.”
Supported by leading carpet manufacturers including Manx Carpets, Gaskell Wool Rich, Mr Tomkinson, Kingsmead and Crucial Trading, details on WOW warranty can be found at www.wowwarranty.com
For further information on The WoolSafe Organisation and the services offered please call the dedicated helpline on 01943 850 817 or email [email protected]
