Wool Floor Show London promises to be a stunning event and one which is long overdue for the carpet sector in the capital city. As twenty-two leading industry brands gather to promote natural wool carpets, the venue – Chelsea Football Club at Stamford Bridge – will be transformed into a World of Wool for two days (23rd and 24th March).
At the heart of this event is the Campaign for Wool (CfW) – which focuses on creating better understanding of the fibre so that more people choose wool. Central to this aim is the launch of the CfW’s new WoolRetailer.com website, which will be held at the event and will bring a long needed status to the quality wool flooring retailer.
The Campaign for Wool want to really promote customer service skills that hinge on product knowledge and have introduced a ‘Wool Specialist’ accreditation course. The good retailer that really knows about wool carpet can become part of this major initiative. Retailers that pass a short test are registered on the website which features a consumer local shop search facility along with buying guides. This website will be promoted across consumer websites and publications and qualified wool retailers will have certificates and badges for in-store use…
“WoolRetailer.com is quite a game changer for the wool sector as it will focus on and support retailers and consumers in one place. We are very keen to talk to retailers about getting involved and they can sign up for this at the London event.” Bridgette Kelly of the CfW explained.
Product from the top names in the industry at their own individual stands is obviously the real pull for visitors. “We think that visitors to this event will find their time well-spent. The quality of exhibitors is very high and we have a really good mix. There are a number of different inspirational installations to show key trends and we are rolling out a seminar programme too.”
Brockway Carpets is just one of the manufacturers attending ‘It’s great to have a show dedicated to the London scene. For Brockway this is an exciting platform to present our fabulous new wool-rich designs and shades for 2016.” Shaun Lewis, Sales Director said.
British Wool will support the industry with a hub dedicated to the unique British story. “Our wool is grown in the UK on over 45,000 sheep farms. It is very strong and brilliant for carpets. Our team have a lot of knowledge to pass on and we can answer any questions that visitors have.” Tim Booth of the British Wool Marketing Board said.
Interesting additions include a chance to walk out and view the famed football pitch from the event’s exhibition hall. Refreshments and lunch are available at two Wool Lounges and there is also chance to see the winners of the new International Wool Carpet and Rug Awards.
Entry is free and the venue is well located for the highlights of London as it is minutes away from the local tube station but parking is also available on site for those that want to drive (car parking charges apply).
“This is a tremendous opportunity, it is a quality show case of wool for the floor that has never really been seen in one place in London or indeed elsewhere and I encourage people to make a day or two of it as there will be plenty to see.”