Bringing details of WOW (Wool Owners Warranty) to the halls of Harrogate, The WoolSafe Organisation encouraged retailers to take part in the free after-care programme that offers homeowners a confidence inspiring way to protect their new investment.
Backed by leading manufacturers, British Wool and Wools of New Zealand the warranty offers a free consultation from WoolSafe Approved Service Providers, as well as a free bottle of spot remover and free professional stain removal treatment where the carpet owner is unsuccessful in their attempt.
Providing the carpet is cleaned once a year by an Approved Service Provider, the warranty can be extended for the life of the carpet, free-of-charge.
The organisation also revealed details of its brand new green initiative and a cleaning product testing programme, CleanSeal.
To satisfy increasing demand for carpet care products that are both effective and safe for the environment, WoolSafe has teamed up with Enco Global Testing Services (EGTS) to develop an environmental evaluation and certification standard for carpet and upholstery cleaning products.
With the powerful combination of WoolSafe’s in-house testing and EGTS’s dedicated environmental analysis and evaluation, the initiative aims to boost availability and use of green carpet care products suitable for use on all types of carpet fibre.
The CleanSeal mark is instrumental in the progression of this green initiative, representing a new testing protocol and performance standard for cleaning products, setting out all the important performance requirements that cleaning agents for synthetic carpets and furnishing fabrics must meet prior to submission for environmental testing by EGTS.
The CleanSeal programme is operated and underwritten by The WoolSafe Organisation, with the organisation’s global reputation ensuring the programme’s credibility.
“The Flooring Show is an excellent opportunity for us to communicate our many initiatives designed to improve standards of carpet care within the industry to retailers and exhibiting manufacturers,” commented Dr Agnes Zsednai, Managing Director.
“With WOW and the new CleanSeal and environmental evaluation programmes, we had plenty to talk about and we were of course delighted to show visitors our award winning Carpet Stain Cleaning Guide app and helpful website.”
For further information, The WoolSafe Organisation, 01943 850 817, [email protected]