Vorwerk Carpet highlighted its stunning range of residential carpet to Buying Group retailers at the Buying Groups National Flooring Show in Solihull.
With new point of sale displays for Ameo, Amiru, Viola, Nimo and its Frame rugs, as well as showcasing the outstanding Re/Cover Green Parts elastic flooring collection, the German manufacturer proved it remains at the forefront of residential flooring.
Carpet styles designed to be a central feature of an interior’s design, rather than a mere aside, set the tone for the Vorwerk Carpet stand, demonstrating to retailers that its wall-to-wall carpet is among the most design conscious available today. From plush Saxony through to high-pile shag, the collection is sure to appeal to homeowners wanting the very best in carpet.
The Re/Cover Green Parts collection, a unique elastic floor completely free of PVC, also made its presence felt at the show. Including a variety of wood and mineral effects, Re/Cover Green Parts brings a distinct aesthetic to homes. The collection interprets materials form nature and the environment in different degrees of abstraction for a floor that is distinctly Vorwerk.
“Vorwerk is famous for taking a different approach, creating fresh and interesting flooring that inspires and offers the homeowner something very different,” says UK residential sales manager, Howard Lindsay. “Our stand at the show proved we are still at the forefront of design-led flooring and that we hold the key for retailers looking to give customers the most innovative and inspiring floorcoverings.”