Ted Todd team up with Fluid Creativity to launch £10,000 Facebook competition
Ted Todd, the UK’s leading hardwood flooring supplier, has appointed Fluid Creativity to oversee their social media marketing efforts – including the launch and ongoing management of a competition to win £10,000 of high quality hardwood flooring.
The partnership coincides with the launch of the Ted Todd’s new ‘Create’ design studio, which allows users to design their own wood flooring using Ted Todd’s extensive range.
To build engagement with the new application, Fluid Creativity have launched a Facebook competition in which users create their own flooring design and share it on Ted Todd’s Facebook page.
Since launching in early October, the Ted Todd Facebook page has grown rapidly with over 1,000 likes in the first week of the competition while traffic to the Ted Todd website has increased by 20%.
In December, an architect will judge the entries and the winner will have their designed floor fitted up to a value of £10,000.
James Bishop, business development consultant at Fluid Creativity, said of the partnership: “We are delighted to be partnering with Ted Todd to promote their brand and industry leading flooring products across social media. To be selected as their preferred agency for this project is a great opportunity for us.”
“We look forward to building a long term relationship with Ted Todd and to further enhance brand awareness and develop their social community”
Emma Wignall, marketing manager at Ted Todd, said:
“Ted Todd had been thinking about undertaking a social media campaign for some time. As one of the most innovative companies in the flooring industry, it is the perfect platform to reach new and existing customers effectively and efficiently.
“When we decided to proceed with the project, we wanted a company that would get to know us and our product and that we could build a long term relationship with.”
“We were delighted with the proposals and unique ideas Fluid Creativity put forward and since the campaign went live we have really reaped the benefits with customers new and old interacting with Ted Todd daily.”