Solus Ceramics brings a touch of elegance to the brand new Fabled beauty store with the installation of its natural stone inspired Trench floor ceramic tile range.
Fabled, a well-known cosmetic store from Marie Claire, is located in London’s Tottenham Court Road.
The Fabled brand breaks the mould on traditional beauty and has created an exciting new retail platform for the world’s premium beauty and skincare brands.
The two-level flagship beauty store was created to convey a journey to the consumer and this is where Solus Ceramics’ Trench range took center stage.
Laura Dainton, Studio Manager at gpsstudio, said: “The brief for the interior design of the store was something that we developed by working together with our client.
Fabled, as a market proposition, is all about the collaboration between Marie Claire and Ocado, so an important aspect of the brief was to create somewhere where customers could experience both sides of the brand seamlessly.
“We designed an experiential space that encourages customers to explore and engage with the products on display and also give the brands the opportunity to tell their stories about the products.
We specifically chose Solus Ceramics’ tiles first and foremost because they met our aesthetic requirements for the space and sat well within our material palette.
“The interiors were largely driven by Fabled’s brand personality, which is friendly and engaging.
As a result we made the decision to use simple natural materials such as concrete and plywood and to leave a lot of the building as it stood.
For example, the existing block work, columns and beams are part of the original structure, helping to echo the raw material theme.
The Trench range is inspired by Italian architecture and is populated with speckles and tonal variations.
Trench offers the look of intensely structured granite in the form of highly engineered porcelain.
Laura continued: “Due to the nature of the product, the Trench range ticked all of the boxes for us as we needed something practical, non-porous and easy to maintain and that is exactly what Solus Ceramics provided for us.
We also used large format tiles as they perfectly reflected the scale of the space available and created a monolithic, pared back feel.”
Pete Toule, Area Sales Manager at Solus Ceramics, said: “Fabled has been a stunning project to work alongside gpstudio with.
From start to finish, the project has been exactly what we imagined and we are extremely pleased with the end result.
“One of our favourite aspects of the striking design was the way in which the large format tiles were used.
The Trench range provided a remarkable finish, which echoed the sophistication of the building.”