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Recofloor’s birthday parties attract new members

September was a fun month for the flooring industry as Recofloor’s 5th birthday was celebrated in style with cakes and goodies galore at distributor-hosted ‘parties’ across the UK.

New members have already signed up to the UK’s award-winning national vinyl flooring recycling scheme as a result of the events, held to thank all the collectors for their commitment over the years and which broadly covered the country from Cornwall to Scotland.

Since it was set up in 2009 by UK flooring manufacturers Altro and Polyflor, this unique Take Back initiative has engaged with all levels of the flooring supply chain and diverted well over 1,900 tonnes of waste vinyl flooring from landfill.

“These milestone events have been a tremendous success. Contractors who called in liked the birthday party feel and the balloons, cupcakes and Recofloor T-shirts went down well,” said Carla Eslava, Recofloor’s Project Officer, who attended several venues. “On arriving at trade counters, many contractors said ‘there must be a party going on!’ “

She continued: “My explanation of how Polyflor and Altro’s recycling scheme works generated a lot of interest and a number took away polythene bags to start recycling their waste vinyl flooring. They understood how it could be cost-effective for them and how recycling the material, instead of sending it to landfill, can save significantly on disposal costs.”

According to Carla, more than 42 tonnes were collected in September alone thanks to raised awareness of the scheme generated by the events.

The September 12 event at Ashmount Flooring Supplies in Tottenham attracted plenty of customers who were receptive to what Recofloor could offer, according to Managing Director Ron Burkett.

“There was lots of interest in the scheme and it is clear the recycling message is getting through,” said Ron: “We promote Recofloor as much as we can as there’s scope to get even more contractors using a scheme that is good for the environment and saves them money.”

It was a similar story at the Beach Bros event in Exeter, where Wholesale Manager Clive Woollacott said: “We had a good turnout and people were very receptive to learning more about the scheme,” and at 3D Flooring in Cardiff where a steady stream of visitors throughout the day provided a great opportunity for Carla to share the benefits of Recofloor participation.

Promoting Recofloor was a key objective for Steve Hall, Manager of Carpet & Flooring’s new Gateshead branch where bags were being given out to all trade counter customers at the September 30 event and Recofloor bins have already been installed. “We are fully committed to Recofloor and to everything it stands for; that’s why we’re wholeheartedly pushing this initiative forward in the North East,” said Steve.

Carla concluded: “We’ve had a lot of good feedback from all the events and a big thank you to everyone who helped to make them happen. It was great to meet both existing and potential members. We look forward to welcoming them on board.”

Check out the Recofloor website – – where there’ll be a round-up of the events with photos and more information about the scheme. Contact 0161 355 7618 or email [email protected].

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