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Quick-Step – Mr Philiep Caryn interviewed

Can you tell us more about the Quick-Step Academy in Manchester?

We are committed to making the UK a benchmark, by which Quick-Step activities in other countries will follow.

Through dedication and professionalism we will continue to recognise our responsibilities as the leading floorcoverings brand in the UK.

The Quick-Step Academy for Excellence in Flooring promotes good practice within the UK floorcoverings industry, working with professionals to create a better future, with a positive outlook…”

The Quick-Step Academy for Excellence in Flooring was officially opened in April 2012.

The state-of-the-art facility is the leading one of its kind in the UK and represents a big investment.

The Quick-Step Academy provides a range of courses for floorcovering professionals.

Courses endorsed by the government and backed by one of the leading brands in flooring.

A goal to promote good practice and to raise standards within the floorcoverings industry

The UK’s largest floor training facility with 6,500ft² of space and 10 dedicated training bays.

Courses covering every aspect of professional wood, laminate and vinyl floorcovering installation.

Skill levels ranging from apprentices through to skilled professionals with the Master Installer program.

Mixture of practical and classroom learning ensures both knowledge and real world skills are developed.

Pass or fail nature of courses ensures that high standards are maintained at all times.

We noticed Quick-Step celebrated its eighth House Beautiful Award in 10 Years, can you tell us about this?

Quick-Step has won a “Best in Category Award” for the 8th consecutive year at the prestigious annual House Beautiful awards 2013 in London.

Up against other leading brands including B&Q, Amtico, Gerflor and Kahrs in the Best Flooring Category, the beauty of the weathered oak extra long and extra wide Quick-Step Hardwood Imperio planks impressed the House Beautiful judges who awarded the collection Silver in the highly competitive category.

Quick-Step prides itself on innovation and bringing the best new products to market, so it is fantastic to have one of the leading UK consumer titles in the home and interiors market recognise our efforts once more with this award.

We are very proud to have won Silver for our Quick-Step Hardwood Imperio Collection, for Quick-Step to come away from the House Beautiful awards as a prize winner for eight years in a row is an amazing and important achievement.

What marketing campaigns do you have planned for Quick-Step for 2014?

Quick-Step reaches millions of readers of print media, internet users and TV watchers :

Quick-Step is busy with ads and pr in magazines & newspapers, there will also be product placement on TV, pr articles are involved in the plan and Quick-Step is very interested in all aspects of Internet/Websites for example SEA/SEA

Last but not least there is also the international Quick-Step Cycling Sponsorship.

Advertising campaigns serve to place a product in the spotlight and bring about the necessary sales. Easier said than done. And yet Quick-Step continues to make a good showing.

And that is thanks to a sophisticated promotional campaign on TV, a good product placement in home and lifestyle programs, ads in magazines and supplements of newspapers, among other interesting and important things.

Because if they enjoy the campaign, you’ll reap the benefits!

That’s why we made a choice for a high-profile presence in the various professional and end consumer mass media throughout the year.

The well-known Quick-Step television product placements is set to beam straight into millions of homes.

In the UK the TV campaigns & product placements in the past were very successful and Quick-Step received a lof of enquiries via phone, e-mail and the very popular Quick-Step website – www.quick-step.co.uk

During 2014, Quick-Step will do a major media campaign in the UK.

The accent for the national media campaign is put – as already stipulated above – on the Quick-Step Laminate Flooring, Quick-Step Parquet and Quick-Step Livyn ranges.

Quick-Step prefers, next to the print media also the TV channels because it is one of the most important media In the UK and TV reaches a big part of the Quick-Step target group.

In 2003 Google introduced site-targeted advertising.

Using the AdWords control panel, advertisers can enter keywords, domain names, topics, and demographic targeting preferences, and Google places the ads on what they see as relevant sites within their content network. SEO stands for “search engine optimisation.”

It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.

All major search engines have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

What did it mean to Quick-Step to bring Mark Cavendish into the cycling team for the UK market?

Anyone at all interested in the classic cycle races, wherever they are held in the world, will certainly at some time have seen a cyclist from the Quick-Step cycling team passing the final line as winner.

Whether at the Tour de France, the Giro d’ Italia, the Vuelta or the Tour of Britain, our Quick-Step cycling team is always there, ready to give the best performances. And generally it does not go unnoticed.

In addition to coverage on television and the international sports press, a victory or a striking tour de force in a race really raises brand awareness in a large cross-section of the public.

In a number of countries, special television advertisements are run during the major cycling events, such as the Tour de France.

It is a matter of giving Quick-Step as much media coverage as possible.

For more information please visit www.quick-step.co.uk


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