Quick-Step’s 16th season as cycling team sponsor
In 2014, Quick-Step Floors (laminate floors, wood parquet floors and vinyl floors) starts its 16th season as cycling team sponsor. After co-sponsoring the Mapei-Quick-Step cycling team, Quick-Step has now began its 12th season as one of the main sponsors of the Omega Pharma – Quick-Step Cycling team.
The international sports sponsoring strategy contributes to the implementation of the company’s communication objectives, i.e. to enhance the existing notoriety of the Quick-Step Brand on an international level and to further stress the quality image of Quick-Step. The combination of sports sponsoring on the one hand and traditional national and international branding campaigns on the other hand, have supported the creation of one of the world’s premier flooring brands.
The vision and strategy that was elaborated by Mr Zdenek Bakala in 2011 is delivering results that go beyond our expectations as sponsor of the team. His drive and commitment to make a lasting impact with this cycling team and his objective to change the notoriety and professionalism of cycling in the world, is an inspiration to all of us at Quick Step.
I look forward to another great year under the leadership of our CEO, Patrick Lefevere. The roster of talented riders that he has lined up for this year combined with an excellent group of support staff and infrastructure, make me believe that we have never been in a better position to – once again – reap the benefits of a cycling year 2014 full of passion, excitement and of course … many victories.
We are proud to be associated with this group of exceptional professionals and athletes that have brought us so much happiness and business success !
