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Poptastic colour from Balta Broadloom Carpet

Bold, bright and utterly brilliant, Pop Art is the latest collection to cause a stir from Balta Broadloom, its pop coloured stripes and affordability sure to appeal to a young and style conscious audience.

Presented in a large folder that takes inspiration from Pop Art culture of the 1960s with its Roy Lichtenstein graphic print, this is a range that’s sure to turn up the heat.

Nine colourful stripes in combinations that are perfect for injecting zest into modern interiors combine with Balta Broadloom’s StainSafe® yarn for a carpet that not only looks great, but that’s easy to care for too – the perfect combination for a young audience looking to begin their carpet journey.

“We’ve decided carpet has got a little serious these days and created Pop Art to bring some fun back,” comments Geert Vanden Bossche, marketing director, Balta Broadloom. “Comfortable and warm, carpet is also creative and this collection really does show how it can brighten a home, bringing a youthful spirit.”

With seven-year wear and 10-year stain resistance warranties, Pop Art is available in a four-metre width and comes in either synthetic or Texflor® backings, with the latter helping to make Pop Art even more obtainable for those starting out.

The large sized folder is ideal for retailers wanting to explore the potential in the range, taking up less room, easily stored and loosing nothing in terms of impact thanks to its vivid artwork and the wonderfully bright carpets inside.

For further information contact Balta on +32 56 62 22 11 or [email protected]

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