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Philip Caryn – Quick-Step Column

Philiep Caryn, International Communication & Sponsorship Quick-Step:

“The day began with a presentation for the Press. There was more than 250 media members from Europe, and the USA.
During the presentation there was a build up, with videos of our riders and the international Omega-Pharma – Quick-Step
cycling the team for the new season. Track training in Gent during the winter was one of the topics discussed, and the innovative technology of the team developed with specialists and technical partners was also mentioned. Furthermore, the impressive season of 2012, with 60 victories in three disciplines, was rehashed. Finally, there was an introduction to all the riders, ended by the legendary Tom Boonen, and newcomer sprinter and cycling icon Mark Cavendish.

Mark Cavendish is very important for our brand awareness in the UK because it is an interesting market for the Quick-Step Floors : Quick-Step laminate flooring , Quick-Step parquet et Quick-Step Livyn, the brand new vinyl flooring from Quick-Step.

His popularity is phenomenal!


The UNILIN group, manufacturers of laminate flooring, parquet and vinyl under the brand name Quick-Step, will start their 15th season as world cycling sponsor in January 2013. Quick-Step is a main sponsor of the World Tour team Omega Pharma-Quick-Step Cycling Team.

UNILIN, a Belgian group with international charisma.

The Multinational Unilin group has been operating since 1960 from their headquarters at Wielsbeke in Belgium.
At present the Unilin Group has production plants in France, The Netherlands, USA, Malaysia, Russia, Brasil and Belgium.

Since July 2005 the Unilin Group has been part of the American company Mohawk Industries Inc. that is quoted on the stock exchange. Mohawk Industries Inc is the largest company in the world in the Floor Covering sector both for residential and commercial use.

QUICK-STEP world leader in the laminate, parquet and vinyl floorcovering market

Quick-Step laminate flooring is sold in 110 countries and is distinguished and recognised for the quality, service and innovation of their products. Quick-Step Parquet has been launched in 2009 and is already available in more than 28 countries all over the world

Thanks to their revolutionary patented Uniclic-System and continual innovation Quick-Step has become an International sector leader.

QUICK-STEP and their experience in cycling sponsorship

2012 will be Quick-Step’s 15th season sponsoring a professional cycling team. After a period of 4 years as co-sponsors of the Mapei-Quick Step Team and 10 years as main title sponsor of the team, in 2013 Quick-Step will be the co-sponsor of the Omega Pharma – Quick-Step Cycling Team.

Their international strategy for sport sponsorship is part of the achievement of an important objective: increasing the notoriety of the Quick-Step brand both at national and international levels and reaffirming the quality image of the Quick-Step brand.

This combination of sport sponsorship along with their advertising campaigns both on television and in national and international press makes Quick-Step an extremely well-known and visible brand.

Unilin and the Quick-Step brand opted for the sponsorship of an International cycling team made-up of athletes coming from many different countries all over the world.

The experience Unilin has gained over the past years thanks to Quick-Step sponsoring an International cycling team has allowed them to gain extremely prestigious results, results that we are sure will be repeated once again in 2013

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