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New Trademark Standard for non-certificate holders published

FSC today announced the approval of the “Requirements for promotional use of the FSC trademarks by non-certificate holders” (FSC-STD-50-002).

The standard indicates who may become a trademark licensed Non-Certificate Holder in order to promote certified products or FSC as a system.

In order to unify the FSC Trademark regulations for non-certificate holders with those of certificate holders contained within FSC-STD-50-001, the standard FSC-STD-50-002 was created.

This standard replaces the old FSC-TMK-50-201 “FSC requirements for promotional use of the FSC trademarks by FSC certificate and non-certified commercial organizations (2007)” in all parts applicable to non-certified organizations.

The standard sets out the ground rules and graphic guidelines that apply to all those categories of trademark users not required to have FSC certification. The standard covers the following type of uses by non-certificate holders:

• Promotional use by organizations that, according to standard FSC-STD-40-004, are not required to have FSC certification (e.g. for promoting FSC certified products or promoting FSC as a system)
• For educational or research purposes
• By media organizations (e.g. on press releases, TV commercials)
• Promotion of certification services by certification bodies and their affiliate offices.

Among the main changes are: the introduction of a panel for promotional use, the allocation of an individual license code and graphic rules in accordance to the ones outlined in FSC-STD-50-001 for certificate holders. This standard becomes effective immediately. Non-certificate holders shall be in compliance by 30 June 2013. Existing promotional materials, which have been approved before the effective date, may continue to be used and distributed until stock runs out.

The new standard can be found within our document centre for download or you can download ithere.

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