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A new generation of waterproof laminate floors

Wielsbeke (Belgium), 16 December 2014 – With its brand-new ‘Impressive’ and ‘Impressive Ultra’ laminate floors, Quick-Step takes flooring technology to the next level. Thanks to a fully closed surface, finished with a HydroSeal coating, both the Impressive and the thicker, ultra-durable Impressive Ultra range offer a unique water-repellent flooring solution. The floors can be installed just as easily as any other Quick-Step laminate floor, but come with an innovative bevel design that’s even more true to nature.

Making laminate floors 100% waterproof, without the need for seals or additional coatings? Quick-Step is the first to succeed in this challenge. Reaping the benefits of innovative flooring technology, Quick-Step’s Impressive and Impressive Ultra laminate floors come with a protective and fully waterproof HydroSeal finish below the bevel. This unique feature prevents water from penetrating the floors’ joints.

It’s all in the bevel

Laurent Meersseman, R&D director Quick-Step at UNILIN, comments on the specific engineering choices for Impressive and Impressive Ultra: “We wanted our new laminate floors to be fully resistant to exposure to water and other liquids. So we developed a technology that presses the floor’s joints into the surface layer during production. And on top of that, the HydroSeal finish keeps out the tiniest drop.”

What’s more, this cutting-edge technology, using the same material for both surface and bevel, also makes the floors anti-static and fully chemical-resistant. The result? Dirt and dust don’t cling to the surface, making the floor much easier to clean and maintain; even a wet cloth and cleaning agents can be used. As a result, Quick-Step Impressive (Ultra) is perfectly suited for high-traffic areas, such as bathrooms, kitchens and entrance halls.

Technology meets authenticity

Quick-Step’s Impressive floors don’t just keep water out, they also offer a unique, authentic look. The edge is no longer a single shade that closely resembles the floor’s dominant colour . Meersseman: “Our innovative bevel technology ensures that the wood grain, colour and structure of the planks blend seamlessly, not only along their length but on the short side as well. The result is so authentic and true to nature.” Each plank comes with a different bevel, subtly adapted to the look and feel of its wood grain. Thanks to this genuine, modified shape of the bevel, the designs of the Impressive and Impressive Ultra floors are unique in every way.

16 stunning designs, 2 grades of durability

Quick-Step’s Impressive (Ultra) laminate floors raise the bar in keeping up with the latest interior trends. The collection offers no fewer than 16 designs, turning pine and oak wood into appealing flooring styles. All designs are entirely developed in-house, which makes them extra unique in the laminate world. Meersseman concludes: “Our design department works ceaselessly to develop new floors. They focus on the unique Quick-Step features, such as deep surface structures, grooves that match the character of the wood design and an eye-catching interplay between matt and gloss accents.”

19 cm wide and 138 cm long, the planks bring each design to life, while the ample length can make rooms look deeper and more inviting. The water-repellent flooring solution comes in two grades of durability. All Impressive floors are 8 mm thick and available in resistance class 32, whereas a standard 12 mm thickness makes the Impressive Ultra floors (class 33) highly durable and ensures maximum sound reduction in commercial and residential environments.

The Impressive and Impressive Ultra will be on show at Domotex, expo-hall 6 stand #F40. The Impressive (Ultra) range has also been selected for the [email protected]

For further information, contact Quick-Step at www.quick-step.co.uk

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