With homeowners turning to the internet for inspiration and to discover the latest in interior style, Avenue has included a brand new inspiration gallery on its website, showcasing its collections of stylish cushion flooring by room.
Alongside being active on leading interior style sourcing websites such as pinterest, Avenue is seeing increasing visitor numbers on its website, www.avenuefloors.co.uk, as homeowners look to discover more about the brand and its collections of cushion flooring. The new inspiration gallery helps homeowners to visualise just what impact a floor from Avenue can have on their home, before finding their nearest retailer through the stockist search facility.
“Online presence is now crucial for any flooring brand as homeowners are using the Internet as their primary research method in finding the latest products for their home,” comments Victoria Hemelaer, product manager, Avenue. “Even before making the trip to stores, many have spent hours looking at the options available to them, particularly when it comes to the look they are trying to achieve.
“Our new gallery features all the latest Avenue flooring designs captured in beautiful and inspirational rooms that show just how our cushion flooring can inject a sense of style to the floor, making it a key part of any interior. With a great mix of contemporary and traditional styles, there is a huge amount of choice, showing the great depth and diversity available with Avenue flooring.”
The Avenue website also features full details on all the ranges, as well as a completely free sample service for homeowners, which is having considerable impact. Providing homeowners with a fast and reliable way to see their chosen styles within their home, the free sample service ensures the brand lives up to the service levels expected by homeowners of established brands.
“As a major brand in flooring it really is vital that we show we are firmly focused on our customers and the free sample service is one way of doing so. It gives homeowners confidence and helps to show that we are serious about sharing their journey to a more beautiful home. Once received, the free samples are also another reason for them to seek out their nearest Avenue distributor,” concludes Victoria Hemelaer, product manager, Avenue.
For further information contact Avenue Floors on 0800 032 3970 or visit www.avenuefloors.co.uk
Part of the world’s number one flooring company, Mohawk Group, IVC Group was founded in Belgium in 1997 and has become the market leader in vinyl floor coverings in Europe. IVC Group has now expanded globally, with five factories and various warehouses in West and East Europe and America. Production sites are among the most modern and efficient flooring factories in the world, employing renewable energy, recycling waste and minimising emissions wherever possible. With origins in residential cushion vinyl, with the successful Leoline and Avenue brands, IVC Group now provides high quality commercial vinyl floor coverings under the Itec Contract Floors brand and premium luxury vinyl with the Moduleo brand. IVC Group now has six production sites across the world and when running at full capacity produces 30million/m2 of LVT and 80million/m2 of sheet heterogeneous vinyl.