Visitors to the Buying Groups’ National Flooring Show were impressed by the latest high quality carpet styles from Mohawk, including the luxurious SmartStrand Silk and a selection of superb value EverStrand roll ranges crafted from fibre created from 100% recycled plastic bottles.
Launching as roll ranges at the show to enable retailers to provide unbeatable value, Discovery, Endeavour, Shooting Star, Canyon and Grand Canyon EverStrand carpet offer the fantastic performance qualities associated with EverStrand fibre.
In a range of colours and textures, including the shaggy Discovery and the smooth Canyon and Grand Canyon, all EverStrand roll ranges feature a hardwearing 2-ply construction and offer lifetime stain protection alongside 10 year wear and texture warranties for ultimate peace of mind.
Also proudly on display at the show, the Ultimate SmartStrand display enticed retailers with its impressive size and eye-catching lifestyle photography. Housing the entire SmartStrand collection, including the latest textured offerings Dramatic Flair and Cascade Forest, as well as the super-soft SmartStrand Silk, the display unit proved to be the ideal POS for retailers looking to expand their product portfolio.
“The Buying Groups’ National Flooring Show was incredibly successful for us this year as we have really listened to retailers’ demands for cost-effective, eco-friendly and high-performance carpet styles in line with current consumer trends,” comments Howard Lindsay, RVP International Sales UK, Ireland, Iceland and South Africa, Mohawk Carpets. “Having a selection of EverStrand carpet styles available as roll ranges ensures we can continue to offer members high quality and stylish ranges at a very effective price point, and with the diverse choice of styles available, most design tastes will be catered for.”
For further information contact Mohawk on 01480 479830 or visit www.mohawkinternational.com