Milliken launches INITIO, the company’s first collection to be supplied with a hard-backed system. Milliken, currently best known for its cushion-backed premium collections, launches INITIO to broaden its offering. This innovative new range is made possible by the development of Function Plus™ hard-back technology which offers a lower cost alternative to Milliken’s existing cushion-backed carpet tile collections.
Milliken’s global team of research scientists developed a unique chemistry for Function Plus™, which provides enhanced dimensional and thermal stability and a product which is over 10% lighter than other hard-back carpet tiles on the market.
This means that carpet tiles with Function Plus™ backing are more flexible, easier to handle, effortless to cut and simple to install, saving time and money.
INITIO is made up of three practical and easy to use designs: ‘Incline’, ‘Section’ and ‘Shift’, along with a plain co-ordinating design called ‘Level’. Twelve different colourways are available, designed to work alone, together or alongside the plain ‘Level’ design.
The range was designed and manufactured in the UK to fit the brief when practicality and affordablity are high on the agenda.
Milliken’s Marketing & Design Director, Alison Kitchingman, explains: “Our new collection INITIO has been made possible through the engineering of a new carpet face construction which when combined with our innovative new Function Plus™ backing system, can hit a budget price point without compromising aesthetics or performance.
With the option of INITIO Milliken offers a far broader range of price points meaning that customers can now more easily use Milliken flooring throughout an entire project with each product range merging seamlessly with the next. The broadening of our range from budget to premium carpet tiles through to Luxury Vinyl Tiles and entrance matting has been a significant step forward for Milliken.”
Much of the collection is available on Milliken’s 48 Hour Quick Ship programme, where up to 500 square metres per colour is available for despatch within 48 hours of order placement. The remainder of the INITIO collection is availble on a 10 Day Quick Ship programme with up to 1000 square metres per colour available for despatch within 10 days of order placement.