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March Means Wool Flooring at Chelsea!

This month will see twenty-two leading industry carpet brands gather to promote natural wool carpets in central London. Chelsea Football Club at Stamford Bridge is the venue and it will be transformed into a World of Wool for two days (23rd and 24th March). Entry is free and the venue is well located for the highlights of London as it is minutes away from the local tube station but parking is also available on site for those that want to drive (car parking charges apply).

So let’s take a look at what is happening there…

Great Product from Quality Manufacturers

Product from the top names in the industry at their own individual stands is obviously the real pull for visitors. “We think that visitors to this event will find their time well-spent. The quality of exhibitors is very high and we have a really good mix,” said Bridgette Kelly of the CfW.

Become an Accredited Wool Specialist

The Campaign for Wool want to promote customer service skills that hinge on product knowledge and so have introduced a ‘Wool Specialist’ accreditation course. The good retailer that really knows about wool carpet can become part of this major initiative and reap the benefits of this exciting programme.

Join will focus on and support retailers and flooring consumers in one online place and will be launched at the event. This website will be promoted across consumer websites and publications and qualified wool retailers will have certificates and badges for in-store use. “We are very keen to talk to retailers about getting involved and they can sign up for this at the London event by calling at the stand,” Bridgette Kelly explained.

British Wool

Key funder of the WFSL event, British Wool , will support the industry with a hub dedicated to the unique British story. “Our wool is grown in the UK on over 45,000 sheep farms. It is very strong and brilliant for carpets. Our team have a lot of knowledge to pass on and we can answer any questions that visitors have,” Tim Booth of the British Wool Marketing Board said.

Awards Bring Wool Talent to the Judging Table

Entries have rushed in for The Wool Carpet and Rug Awards 2016 and the standard is very high, according to Bridgette Kelly of The Campaign for Wool.

“We are thrilled with the response! It is fantastic to see the carpet and rug industry embrace this competition. And it is looking like it is going to be a tough decision for our judging panel,” Bridgette added.

The Awards will be held during Wool Floor Show London with winners announced there at a special Awards evening. Some categories are sponsored, there is an Award from – Homes & Gardens, Country Homes & Interiors and Homes & Antiques and there is a special British Wool Award too.

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