Louis de Poortere weaves a colourful impression at Interiors UK
The Louis de Poortere stand was a hive of activity throughout Interiors UK, as visitors headed to the stand to catch a glimpse of the newest releases and existing ranges of elegant rugs and broadloom products from the well-known manufacturer.
Both new rug collections were met with much enthusiasm as the charisma of the vintage rug ranges worked their magic. As an easy way to achieve a comfortably worn in and antique look straight from the shelf, the uniquely distressed ‘Old-Old’ texture of the new Cameo and Fading World collections proved extremely popular. Many visitors were charmed with the gentle appeal of the Cameo range of rugs in delicate pastel hues, and just as many were seduced by the darker, mystical designs of the new Fading World range, Medallion and Old Kilim.
Coming in eight standard sizes and with a non-slip backing as standard, both collections signify an extension to the amount of colourways now available. With hues ranging from gentle Pistachio and Cream Tea Yellow, to Imperial Jade and Atlantic Deep, Louis de Poortere rugs offer both subtle and bold ends of the colour spectrum. Also attracting much attention were rugs such as Pink Flash, with a cloudy, shabby texture set alight with vivid colour threads for a contemporary twist on a beloved vintage classic.
In broadloom, an exciting and elegant new suitcase presenter displayed the rich colourways and superbly soft, dense construction of Louis de Poortere collections with a dedicated page for each range. Numerous additions have boosted the array of shades and textures already available, meaning Louis de Poortere now offers an even stronger assortment of sophisticated carpets for residential and commercial applications.
Released early last year and previewed at September 2013’s Flooring Show, six exclusive new Louis de Poortere styles Urbanite, Catkin, Willow, Superbirds Velvet, Superbirds Comfort and Super Hermes also garnered plenty of interest from visitors. With 100% wool content and flat weave structure, visitors hungering for a vintage look favoured the rugged Urbanite collection, while plush Catkin and Willow impressed with a silky sheen given by its wool and mercerised cotton content. Refined qualities Superbirds Velvet, Superbirds Comfort and Super Hermes were shown off in a range of three different textures and two pure colourways, offering ultimate sophistication in 100% pure wool.
Colour additions and refreshments were numerous to 100% wool ranges; with highly sumptuous Richelieu woven wool velour now offering a mesmerising choice of 42 colours thanks to the addition of seven colours. Also gaining seven shades, the palette of velvet President has been boosted to 16, while the ultimate velvet of Ultratone now comes from stock in four colours including royal red and fluffy white. In the highly recognisable striped ranges; the broad stripe of Color Full and the pinstripe of Color Loop are both refreshed with a zingy new colour for 2014. Four new colours of elegant, dappled Dune drew admiration, as did the six new colourways of contemporary pinstripe Move in its 80/20 mix.
“It was great to see such a positive response to the new Louis de Poortere ranges from a broad range of customers,” comments Alan Russell, Louis de Poortere. “Some newcomers to the brand commented that our portfolio is distinctive in offering a diverse range of colours, showing both excellent quality and high style, which is exactly what we aim to achieve. We were also very pleased with the great response to the new colour tones of the Cameo and the distressed texture of the Fading World rug collections as these are new concepts already showing great promise.”
For further information please visit www.louisdepoortere.com or email [email protected]
