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Leoline lights up The Flooring Show 

With a reputation for comfort, style and value, Leoline cushion floors are a powerful addition to any retailer looking to capitalise on this growing segment, as the brand of IVC Group revealed at The Flooring Show.

As market share of cushion flooring continues to grow, Leoline demonstrated to retailers visiting the exhibition the importance of dedicating enough shop floor space to cushion flooring collections. With realistic stone, architectural, tile and wood effects, Leoline cushion flooring can help to transform interiors, bringing popular natural looks that are combined with the low maintenance, comfort and daily toughness of cushion flooring.

Supported by a website that features a free-to-use sample service for homeowners and regular media activity, Leoline promoted its high-impact display that features all of the nine collections available from the brand:

“The Flooring Show was an ideal opportunity to underline the growing stature of cushion flooring through our impressive display and consumer-focused touch points,” said Victoria Hemelaer, product manager. “We are one of Europe’s biggest cushion flooring brands and so it is important that we continue to deliver the very best in innovation and quality with designs that appeal to a broad customer base. Chatting with retailers, as well as showing some 2015 product launches proved a really useful exercise.”

The new designs include stripped pine, whitewashed and weathered oak, minerals and contemporary tile looks all available in three-different width options and with the underfoot comfort and ease of cushion flooring.

Leoline joined residential brands in Moduleo and Avenue, as well as the Itec Contract Floors commercial brand at this year’s show on a stand designed to showcase the power of flooring from IVC Group. 

For further information contact Leoline Residential Floors on 0800 032 3970 or visit www.leoline.co.uk

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